
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can-and should-be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of; Selling in a bad economy; Overcoming call reluctance; Filling your pipeline with new business; Staying positive, despite rejection With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale-and life.
As a programmer, I found this perspective particularly enlightening. It taught me that effective selling isn't just about persuasion; it's about conviction and truly understanding the value of what you're offering.
1. Sell or be sold. People hate the author but regardless one thing i learned from this book is that you must beleive that what you're selling is the absolute best for your prospect and you're actually doing a service by recommending it to them. Then product can be your business you're selling to a customer, or yourself on a date, or a lesson to your kids but whatever it is you need to be fully convinced yourself that what you're offering is the best. Sometimes this means changing a few things about it but until you are convinced, others will seldom be.
2. Never split the difference. This is also a very good book with lots of different strategies about how using a cool dj voice, using a no instead of yes, etc. Some very practical tips you can use in negotiations and selling.
3. Shoe dogs or something by the founder of nike. Great book about how you break your comfort zone and learning to sell and how billionaires have the same problems as everyone else and how they solve it using leverage.
Definitely a lot of more books if you're interested that I've read recently that have helped me improve me to sell. But as each book will teach you the only real thing that can help you to sell is to just sell!
The number 1 thing I learned from this book was you have to learn that selling is basically helping people and #2 that your product is the best thing for your customer, i.e. you should be convinced that there is nothing better in the world at the moment to help your customer.
When you truly and honestly believe that selling becomes easy.
I think that selling, especially the selling you’re talking about has a lot to do with mindset. I am also an entrepreneur and I have found for my own sales process that mindset and a bias toward action have produced more results and a more comfortable, natural selling style that fits me personally rather than trying to sound like someone else or use someone else’s techniques.
For this I highly recommend “sell or be sold” by grant cardone. Ignore the macho bravado, and take the mindset of sales that he has. Really helped me a lot in selling myself and selling my company rather than selling a product (although it la good for that too). I also recommend “if you’re not first you’re last” and “the 10x rule” also by grant cardone. Good luck!
10X
Both by Grant Cardone
In addition to Sell or Be Sold and The 10x Rule, I'd also suggest Be Obsessed or Be Average.
