
"Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the "Estimation of Effort" calculation to ensure you exceed your targets Make the Fourth Degree a way of life and defy mediocrity Discover the time management myth Get the exact reasons why people fail and others succeed Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success."
I think that selling, especially the selling you’re talking about has a lot to do with mindset. I am also an entrepreneur and I have found for my own sales process that mindset and a bias toward action have produced more results and a more comfortable, natural selling style that fits me personally rather than trying to sound like someone else or use someone else’s techniques.
For this I highly recommend “sell or be sold” by grant cardone. Ignore the macho bravado, and take the mindset of sales that he has. Really helped me a lot in selling myself and selling my company rather than selling a product (although it la good for that too). I also recommend “if you’re not first you’re last” and “the 10x rule” also by grant cardone. Good luck!
In addition to Sell or Be Sold and The 10x Rule, I'd also suggest Be Obsessed or Be Average.
2002 NCAA wrestling finals - Josh Lambrecht (Oklahoma) vs Rob Rohn (Lehigh) - https://www.youtube.com/watch?v=vRB6m4VdeJQ&t=270s
Whitesnake - Here I Go Again - https://www.youtube.com/watch?v=WyF8RHM1OCg
Mötley Crüe - Keep Your Eye On The Money - https://www.youtube.com/watch?v=gkRnRs_8Mx8
Any Given Sunday - Al Pacino Pregame Speech - https://www.youtube.com/watch?v=oSDhhZtRwFU
Eric Thomas (E.T. the "Hip Hop Preacher") - How Bad Do You Want It - https://www.youtube.com/watch?v=6vuetQSwFW8
Glengarry Glen Ross - the "Alec Baldwin Speech" - https://www.youtube.com/watch?v=Q4PE2hSqVnk
Boiler Room - the "Ben Affleck Speech" - https://www.youtube.com/watch?v=JfIKzReNDF4
Grant Cardone - Be Obsessed Or Be Average - https://www.amazon.com/Be-Obsessed-Average-Grant-Cardone/dp/...
Grant Cardone - The 10X Rule - https://www.amazon.com/10X-Rule-Difference-Between-Success/d...
Grant Cardone - If You're Not First, You're Last - https://www.amazon.com/Youre-Not-First-Last-Competition/dp/0...
Grant Cardone - Sell Or Be Sold - https://www.amazon.com/Sell-Be-Sold-Your-Business/dp/1608322...
That's a plug, it's uncomfortable and slightly embarrassing if you're not a super extrovert but I've found doing that enough across the web, over email, over twitter, to people I meet in person etc., in Google AdWords, getting a couple of bloggers to write about the existence of the app, helped acquire the first 100 sign ups. Now if you're asking about first recurring 100 users, or specifically 100 first paying recurring users, rather than 100 sign ups that's very different and much much harder. So what are you asking about specifically? For 100 recurring users I think don't bother acquiring 100, acquire just a handful and see if they stay and ask them why they didn't, chances are the products not as good as you thought and you need more features or ui refinement. Iterate and iterate. I was told that Tesults is absurd for how little it does once about a year ago, indeed it did suck back then, now it does a whole lot more. Some would say it still sucks, and compared to where it will be in one year it does indeed. Iteration and iteration and not giving up is needed for the 100 first recurring users but for the first 100 sign ups, shouldn't be too hard by just pitching like crazy and not being embarrassed. And developing a thick skin.
Edit to add: Traction (book) by Gabriel Weinberg helped me. There's also a non tech/dev guy called Grant Cardone who has written a book called The 10X Rule, that's helped me too.
Tough to call. I got a lot out of Deep Work by Cal Newport, The Obstacle Is The Way by Ryan Holiday, How To Win At The Sport Of Business by Mark Cuban, Thinking Fast and Slow by Daniel Kahneman, and The Engines of Creation by Eric Drexler, as well as the three Grant Cardone books I read: The 10x Rule, Sell or Be Sold and Be Obsessed or Be Average.
Fiction:
I'll go with The Whispering Room by Dean Koontz. A Wild Sheep Chase by Haruki Murakami was also pretty good.
You can see the entire list of what I've read lately (and further back) on my Goodreads profile:
https://www.goodreads.com/user/show/33942804-phillip-rhodes
or, if this link is visible publicly, on this "2017 in books" page:
