
We're in the middle of an epidemic of average. So-called "normal" people get up every day, go to work, do what's asked of them, leave promptly at 5, and return home to sit on the couch and watch TV. Society tells us that this is what it means to lead a balanced life. Don't stress too much or work too hard. Your career isn't everything. But Grant Cardone thinks this preoccupation with balance has really just given an excuse to be mediocre.
In addition to Sell or Be Sold and The 10x Rule, I'd also suggest Be Obsessed or Be Average.
1. Drive: The Surprising Truth about What Motivates Us - Daniel H. Pink
2. Grit: The Power of Passion and Perseverance - Angela Duckworth
3. The Subtle Art of Not Giving A F*ck - Mark Manson
4. Be Obsessed or Be Average - Grant Cardone
5. High Performance Habits - Brendon Burchard
6. The Obesity Code - Jason Fung
The summary of what I've taken out of this is really fall in love with the intrinsic reward of doing things, take on the challenge but work at it pragmatically and patiently. It's okay to be a little crazed at what you want, do it for you, and always reflect, learn, adapt and try again.
Everything will take longer than you expect. Nobody will answer your emails or return your phone calls. If somebody, by amazing chance, does reply, it will be weeks later than you expected.
The code you thought you could finish in a month? It'll take 4 months. And you still won't be satisfied with it then. And you should be so lucky as to have written something anybody will actually pay money for.
As Grant Cardone says, companies die from lack of attention. Nobody can buy your product or service if they've never heard of it. You have to find (a) way(s) to get people's attention. Jump and and down and scream and yell at the top of your lungs. You have to figure out the marketing / promotion / sales stuff to succeed. Don't believe "if you build it they will come." You have to work far harder than you might expect, just to get on someone's radar so they will even consider buying your thing.
OTOH, the good news is, you don't have to worry about competition from other startups. Startups don't die from competition from other startups. They die because they build something nobody wants, or they can't figure out how to get attention in the market.
Read The Four Steps To The Epiphany by Steve Blank. Read The 10x Rule and Be Obsessed or Be Average by Grant Cardone. Read The Discipline of Market Leaders.
Grant Cardone's Be Obsessed or Be Average last week.
Finally, but mostly, Maurice Nicoll's Psychological Commentaries on the Teaching of P.D. Ouspensky and G.I. Gurdjieff, though I recommend reading what is widely considered the "introductory" text, "In Search of the Miraculous" by P.D. Ouspensky.
2002 NCAA wrestling finals - Josh Lambrecht (Oklahoma) vs Rob Rohn (Lehigh) - https://www.youtube.com/watch?v=vRB6m4VdeJQ&t=270s
Whitesnake - Here I Go Again - https://www.youtube.com/watch?v=WyF8RHM1OCg
Mötley Crüe - Keep Your Eye On The Money - https://www.youtube.com/watch?v=gkRnRs_8Mx8
Any Given Sunday - Al Pacino Pregame Speech - https://www.youtube.com/watch?v=oSDhhZtRwFU
Eric Thomas (E.T. the "Hip Hop Preacher") - How Bad Do You Want It - https://www.youtube.com/watch?v=6vuetQSwFW8
Glengarry Glen Ross - the "Alec Baldwin Speech" - https://www.youtube.com/watch?v=Q4PE2hSqVnk
Boiler Room - the "Ben Affleck Speech" - https://www.youtube.com/watch?v=JfIKzReNDF4
Grant Cardone - Be Obsessed Or Be Average - https://www.amazon.com/Be-Obsessed-Average-Grant-Cardone/dp/...
Grant Cardone - The 10X Rule - https://www.amazon.com/10X-Rule-Difference-Between-Success/d...
Grant Cardone - If You're Not First, You're Last - https://www.amazon.com/Youre-Not-First-Last-Competition/dp/0...
Grant Cardone - Sell Or Be Sold - https://www.amazon.com/Sell-Be-Sold-Your-Business/dp/1608322...
