Cashvertising
Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers' deepest desires and impulses. Although Whitman's advice is applicable to all modes of advertising, he focuses on print advertising; thus, some readers might wish for more insights on Web copy or broadcasting. Still, getAbstract strongly recommends Whitman's compelling delivery of crucial advertising advice.
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- "Scientific Advertising" Claude Hopkins
"Tested Advertising" Caples (4th edition or earlier only)
"How I Raised Myself from a Failure to Success in Selling" Betger
"How to Write a Good Advertisement" Schwab.
"How to Write Sales Letters That Sell" Drayton Bird
"The Robert Collier Letter Book" - by Robert Collier
"Tested Advertising Methods" -by John Caples
"The Lazy Man's Way to Riches" - by Joe Karbo
"Break-Through Advertising" - by Eugene M. Schwartz
"Advertising Secrets of The Written Word" by Joe Sugarman
"Making Ads Pay" by John Caples
"Web Copy That Sells" by Maria Veloso
"The Architecture of Persuasion" by Michael Masterson
"Influence The Psychology of Persuasion" by Robert Cialdini
"The Adweek Copywriting Handbook" by Joe Sugarman
"The Elements of Copywriting" by Gary Blake and Robert Bly
"The Ultimate Sales Letter" by Dan Kennedy
"Cashvertising" by Drew Eric Whitman
"Write to sell " it is written by Andy Maslen
"Influencing Human Behaviour" by H.A.
"Tested Sentences That Sell" by Elmer Wheeler
"Unlimited Selling Power" by Moine and Lloyd.
"Writing for Emotional Impact" by Karl Iglesias
Bob Bly's "The Copywriter's Handbook"
"How To Make Your Advertising Make Money" - John Caples
"The Copywriters Handbook" - Bob Bly
"The Adweek Copywriting Handbook" - Joseph Sugarman
"Sales Letters That Sizzle" - Herschell Gordon Lewis
"Cash Copy" - Jeffrey Lant
"Magic Words That Bring You Riches" - Ted Nicholas
"Ogilvy On Advertising"
"Method Marketing" by Denny Hatch.
"My First 50 Years in Advertising" by Maxwell Sackheim.
"The Greatest Direct Mail Sales Letters of all Time" by Richard Hodgson.
"How To Write Advertising That Sells" by Clyde Bedell
"Ads That Sell" by Bob Bly
"Advertising Headlines That Make You Rich" -- David Garfinkle
"Magic Words" -- Ted Nicholas
"Robert Collier Letter Book" -- Robert Collier
"My Life In Advertising" -- Claude Hopkins
"Bird" - Commonsense
"The First Hundred Million" by E. Haldeman-Julius
David Ogilvy's "Blood, Brains and Beer"
"Confessions of an advertising man"
"Million Dollar Mailings" by Denison Hatch
"The Wizard of Ads" trilogy by Roy H. Williams
"Making Ads Pay" by John Caples
- I recently read the book "Cashvertising". It's very good at breaking down how to sell in print. I recommend you read it. For example, your headline "Better task tracking on your Mac" offers no real benefit. What is good about task tracking? What is the benefit it offers? Make that answer your headline.
Read the book. It helped me immensely.
- Cashvertising is more marketing than sales, but really great read.
- Forget about the spammy title, this is an amazing book on copy writting:
Cashvertising: http://amzn.to/nrwKnf (all links have my affiliate link. On my way to richness baby! ;)
I'm currently reading this one, so far so good:
Moonwalking with Einstein: The Art and Science of Remembering Everything http://amzn.to/nGEnkv
This is a small list of books I want to read:
The Secret Life of Pronouns: What Our Words Say About Us http://amzn.to/oiEIDs
Willpower: Rediscovering the Greatest Human Strength http://amzn.to/qTNpgB
Do More Faster: TechStars Lessons to Accelerate Your Startup http://amzn.to/njSDPh
The Social Animal: The Hidden Sources of Love, Character, and Achievement http://amzn.to/okuaFh
The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal http://amzn.to/rptuZ9
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home http://amzn.to/oaIDgu
- Go to amazon and search for the book called 'Cashvertising".
- Cashvertising
Cheesy name, excellent book.
An ad execuetive split tests common copywriting techniques. Very helpful http://www.cashvertising.com/
