Principles of marketing

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1. iamacyborgApr 2022
   > You're doing marketing because you failed at product".

   And yet one of the 4 P’s is for Product.

   You’d likely benefit from reading through Kotler’s Principles of Marketing.

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2. nicoSep 2009
   There's an incredible amount of books which are nothing more than a collection of known stuff. Still, the time it takes to gather all the stuff, research it and put it together in a meaningful way, is what gives the book value.

   Take the "marketing bible" for instance: "Principles of Marketing" by Philip Kotler. When you read it, everything in the books seems obvious, but that doesn't stop it form being true, and being one of the best regarded marketing books.

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3. libertineMay 2020
   To this day I still think Principles of Marketing by Philip Kotler it's the best book to give you as close to foundational knowledge you can get, and you can go from there to get depth further into the disciplines that compose it - like advertising, distribution, etc.

   Some people criticize Kotler because he "only studied marketing", didn't practice it. I don't see anything wrong with that, specially after being adopted as a standard for decades.

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