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    MarketingPhilip Kotler

    Marketing

    Philip Kotler, Linden Brown, Stewart Adam, Suzan Burton · 2006

    Business & Management
    Open LibraryAmazon
    Stats for nerds
    2recommend
    3mentions
    3people
    2010–2023years
    67% recommend33% neutral

    Mentions per year

    20102012201420162018202020222023

    What Hacker News says

    1. behnamohMar 2023
      You don't learn marketing. Marketing learns you.

      Jokes aside though, you might want to pick up Kotler's book on Marketing:

      https://www.amazon.com/Principles-Marketing-17th-Philip-Kotl...

      thread
    2. yigitcakarApr 2021
      The answer depends on why you want to grow a business sense. What are you trying to achieve with your business skills?

      If you want to understand the business world, the management aspect of it, I suggest reading Peter Drucker's Management: Tasks, Responsibilities, Practices.

      If you want to get better at networking, I would suggest reading Dale Carnegie's How to Win Friends and Influence People.

      If you want to understand marketing, I would suggest, Marketing: An Introduction by Philip Kotler

      Peter Thiels' book Zero to One might be a good starting point to understand the start-up world.

      But for a general instinct about business, you have to stay curious and learn how people think and behave. Being curious about anthropology, psychology, economics, news, trends, sociology are key.

      thread
    3. EvgenyAug 2010
      Why does the period of economical growth is inevitably followed by recession/depression? Why is it not possible to, maybe, regulate the economy so that economical growth would be slightly slower during the growth period, but use that artificial slowness to cushion the potential recessions? (Probably sounds very amateurish, but I have no economics background further than reading "Marketing" by Kotler)
      thread

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