Marketing management
Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
Stats for nerds
6recommend
10mentions
9people
2016–2025years
70% recommend20% neutral10% critical
Mentions per year
What Hacker News says
- You probably saw them: Marketing Management and Marketing Principles by Philip Kotler. They are a good starting point.
- Marketing Management by Philip Kotler is the reference.
For the rest it depends on what you need since they are very focused on one domain but for instance for accounting/finance: Cost Accounting by Charles Horngren, or Managerial Accounting for Managers by Eric Noreen is a must.
Strategor - English version by João Albino-Pimentel is amazing. A lot of tools to get started are there with very neat examples from the industry.
I have a few books that are great too. But if there is one to buy it could: The Personal MBA and then for each section get real education one way or another. From textbooks or anything.
- Reading this, I was reminded of a book with some marketing basics.
When there's a lot of other products similar to your own, you don't have a lot of independent pricing power. Price elasticity of demand is elastic with lots of substitutes.
Then for the 4Ps - Product, Price, Promotion, Place.
To make something successful, at least one of these needs to be really compelling and none of them a blocker.
The book's called Marketing Management and, I feel, well worth a flick through for any maker that wants revenue. Link: https://www.amazon.com/Marketing-Management-Global-Philip-Ko...
- Book recommendation: Philip Kotler, Marketing Management.
It's both easy and deep reading. Long but worth it. It changed marketing for me from smoke and mirrors to a systematic, fun, creative analytical process.
- I'm really surprised, see so important theme unanswered. Ok, will be the first.
So to be honest, I could not remember books with exactly this direction, but I could list few books, very important for this.
1. Old, and in modern life, some parts need to view with humor, but still works: How to Win Friends and Influence People b y Dale Carnegie
2. Very deep scientific introduction, with huge number of links to additional sources (humor, that Kotler is not marketologist, but book is most complete resource on marketing, I've seen in my life). Marketing Management, by Philip Kotler and Kevin Lane Keller.
3. Very interest new view on obvious things. The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business.
4. Have not read, but seen in recommendations. Customers for Life by Carl Sewell, Paul B. Brown
5. Very good book, on how ask questions about your product/service, to get maximum information. The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick
- He quotes Strategic Marketing Management, which is a great book if a bit academic. Another great quote I always remember from that book:
"Marketing is not about selling a product, but about figuring out what product to sell"
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