This is marketing
game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work.
Stats for nerds
8recommend
14mentions
12people
2019–2025years
71% recommend29% neutral
Mentions per year
What Hacker News says
- Three years ago I started consulting as an interim CTO for a company doing sales and marketing on behalf of other B2B SaaS. I had to onboard myself into this domain and it was quite hard as there are many snake oil sales men selling snake oil.
The first book I would read is Crossing The Chasm by Geoffrey Moore. After this, in no particular order you could have a look at:
- This is Marketing by Seth Godin
- Positioning by Al Ries
- The Challenger Sale by Matthew Dixon and Brent Adamson
- Predictable Revenue by Aaron Ross
- Traversing The TRaction Gap by Bruce Cleveland
- From Impossible to Inevitable by Aaron Ross and Jason Lemkin
I would also have a look at the models created by Winning By Design [1]. But be sceptical! These models do however hold some value in terms of visually presenting the sales funnel and gaining understanding of land and expand.
Best of luck to you!
- I don't think there's 1 single book on selling that is goo, your best best is to always keep on reading.
I would incorporate:
* Never Split the Difference
* So Good They Can't Ignore You
* This is Marketing
- I took a queue from Seth Godin in his book 'This is Marketing' where he basically breaks it down to: People like me do things like this.
I adopted a certain baseline of living as part of my core identity. People like me keep the house clean always, and tidy mostly. People like me remove anything with an odor immediately (50% full trash but it smells? gotta go right now.)
Couple that with the 2 minute rule "if it takes less than 2 minutes do it right now" and it's really changed how I live.
- I've mainly been learning by doing (and failing), though I've read these books which helped solve problems I had at the time:
- Badass: Making Users Awesome by Kathy Sierra
- Obviously Awesome by April Dunford
- The Mom Test by Rob Fitzpatrick
- Every book Seth Godin has written, particularly This is Marketing
- Deploy Empathy by Michele Hansen
- Forget the Funnel by Claire Suellentrop and Georgiana Laudi
- Books I would recommend:
Marketing for Developers by Justin Jackson
Traction: How Any Startup Can Achieve Explosive Customer by Gabriel Weinberg and Justin Mares
This Is Marketing by Seth Godin
Working in Public: The Making and Maintenance of Open Source Software by Nadia Eghbal
- I can strongly recommend https://thebootstrappedfounder.com/
There's also a Podcast, Newsletter and the creator is active on Twitter and responds to questions.
In short:
- packed with first-hand experience
- easy to follow
- instantly useful
- the best advice for making something with actually returns money: find and solve a "critical" problem. Learn how to look & find them.
Start small while listening to it.
Also, I've found "This is Marketing: You Can’t Be Seen Until You Learn To See" by Seth Godin to be really helpful. It changed my mind quite a bit around the topic of marketing (Ads != Marketing; love the concept of "find the Minimum Viable Audience").
