They Ask You Answer

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1. verdvermMar 2024
   The most common questions they ask about, listen to them, it's going to evolve anyway.

   They Ask, You Answer is a good book, related, not about slide decks, but should help the funnel, and the deck nonetheless. It will help you turn the interactions and questions into answers, it will give you a process for doing this

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2. tmalyAug 2020
   If you have a well structured blog, it helps. Think about how you would create a table of contents for a book on the topic your side project covers. Break that out into the structure of your site. The Google bot can get a good idea that your site has good coverage of a topic.

   Combined this with technique in the book They Ask You Answer by Marcus Sheridan and you should have a good starting point.

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3. verdvermJun 2020
   Books: They Ask, You Answer, Inspired, Don't Make Me Think

   There is no perfection, only iteration, and the best source of learning is always to talk with users. It also helps to have deep domain experience and insights. Steve Jobs said something about the customerS not seeing leaps in innovation (in UX), so instead look to engineers for these. This is more when you are early in a product and see a large problem that could be solved a very different way than today.

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4. verdvermOct 2019
   The Challenger Sale

   To Sell is human

   The little red book of selling

   They ask, you answer

   Nudge

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