Linchpin
author of Tribes and The Dip returns with his most powerful book yet Who is Seth Godin?"It's easy to see why people pay to hear what he has to say. Godin is a marketer, but in the broadest sense of the word. He's interested in not simply how products are marketed, but also how people sell themselves and their ideas, and how new technology can be a game-changer." - Time.com"Thousands of authors write business books every year but only a handful reach star status and the A-list lecture circuit. Fewer still- one, to be exact-can boast his own action figure.... In the nearly ten years since his first bestseller, Godin has become a marketing phenom with a string of titles, including Purple Cow, Unleashing the Ideavirus, and his newest, Tribes.... Across [all] media, Godin delivers his combination of counterintuitive thinking and a great sense of fun." -BusinessWeek.com"The marketing expert is a demigod on the Web, a bestselling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off." -Forbes.com
Stats for nerds
14recommend
32mentions
27people
2010–2023years
56% recommend44% neutral
Mentions per year
What Hacker News says
- Worth reading `Linchpin: Are You Indispensable? ' by Seth Godin
> Seth Godin describes a Linchpin as somebody in an organization who is indispensable - who simply cannot be replaced because their role is just far too unique and valuable.
https://www.forbes.com/sites/mikemyatt/2011/11/29/seth-godin...
- In the offline world, much of what "trends" is stuff that hacks people's reward system.
E.g., high-fructose corn syrup, french fries, nicotine, slot machines.
It's bad for us long term, but satisfies our evolved physiological needs in the short term.
Most of the trending content on social media is the same, and much of modern news and commerce has adapted to it.
From what you've said, you're trying to win at the same game, against people/companies who are far more experienced, skilled, resourced and cynical than you.
The answer: don't play that game.
Find a small niche of people you can satisfy with earnestly good quality content.
Think really small - like, 5-10 people, who you can get to know personally and whose interests you can address really really well.
Then grow gradually.
It will seem painfully slow at first, but with a consistent effort over a long enough period of time, you can achieve exponential growth and eventually build a huge audience that really cares about what you have to offer.
One of the best people to follow for guidance on how to do this is Seth Godin. Follow his daily blogs/emails, and read his books, particularly Linchpin, Permission Marketing, Purple Cow and The Dip.
Simon Sinek is another person worth paying attention to.
- Hi here is the list of books by Seth Godin. try Linchpin, Tribes or Purple Cow.
https://www.amazon.in/s/ref=nb_sb_noss?url=search-alias%3Dap...
- Some books I enjoyed and which could be beneficial:
- Borges' Aleph, and his essays (for example Other Inquisitions). He was fascinated about concepts programming is famous for now, he would have loved recursion
- Mann's The Wizard And The Prophet. He uses the life of two highly influential scientists (Borlaug and Vogt) as exemplars for two ways of viewing progress, one highly focused on technological progress, one being sceptical of technological progress
- Wachter-Boettcher's Technically Wrong, about implicit biases in modern technology and how that excludes or mistreats people. Some good lessons if you want to start a company and get as many customers as possible ;) Similar book with more academic stringency: Weapons Of Maths Destruction
- Roman's Writing That Works, non-fiction/memo/email advice from big advertising guys, lots of good advice on getting your point across
- Fromm's The Art Of Loving & The Sane Society, two non-fiction books from a sociologist/psychologist on how to work on your relationships (i.e., love as a movie concept doesn't exist, it's mostly very hard work and self-critique), and how society as a whole has very broken goals. Becker's The Denial Of Death (on how fear of death is a major drive in life) comes from a similar place
- Wilson's How To Teach Programming - delves deeply into the psychology of learning and how to build stable communities, it's available for free so why not
- Statistics books are always good to mend your thinking! My favorite layman's introduction is Motulsky's Intuitive Biostatistics (no formulas, plain English), for a non-practitioner Wheelan's Naked Statistics is probably better
- Seth Godin wrote lots of good business books, pick one (I liked Linchpin)
- If you haven't read them yet, get the 'classics' of software management: The Mythical Man-Month, and Facts and Fallacies of Software Engineering
- Cuckoo's Egg is a marvellously fun non-fiction book about a programmer tracking a hacker in the 80s, one of the first international computer crime cases, featuring tons of fun low-tech hacks
- Linchpin - Seth Godin
Pitch Anything - Oren Klaff
- I am curious what others have as a favorite audio book(s).
Right now I am enjoying How to Fail at Almost Everything and still Win Big by Scott Adams.
Anything You Want by Derek Sivers has been great.
Linchpin by Seth Godin was suggested by a friend across the Atlantic and it turned out to be really good.
On Writing Well by William Zinsser was great.
