Tribes
If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about. You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face. You know about the way it feels to go back to the church where you grew up. You know about the real power of a brand. According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes -- and created shortage of people to lead them. This is the growth industry of our time. Tribes (the book) will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own. If you keep reading Seth's blog, you'll learn about a special, invitation-only online community that will connect readers to each other. Stay tuned for details. Are you on the bus?
Stats for nerds
14recommend
25mentions
24people
2008–2025years
56% recommend44% neutral
Mentions per year
What Hacker News says
- The common recommendation I've seen is to use your network. If it's something you're building then ideally you know what problem you're solving and who has that problem. Then getting those early users you know with that problem involved to test and give feedback, you can then optimize further for that audience and need. From there those users will likely share with those that they know within their own network having the same issue. There's a few books on it like Tribes by Godin (though not everyone agrees of course).
Other than that there are a few places that highlight product launches like product hunt, etc. to gain initial usage. Probably check for niche groups having the issue and reach out organically - no one likes spam.
This is just what I've gathered from others, I'm in the beginning phase of this myself :-)
- > What should I read, watch or listen to in order to catch up on today's approach to selling, do you have some recommendations?
It really depends on where you are in this journey.
Learning to use online channels, in my opinion, requires a lot of work. Companies like Google have useful material. Frankly, this subject is wide and deep. I got into it starting about twenty years ago.Seth Godin Permission marketing Tribes: We need you to lead us All marketers are liars This is marketing Etc. Ries & Trout Positioning: The battle for your mind The 22 Immutable Laws of Marketing Etc. Scientific Advertising - Claude Hopkins https://www.foundingsales.com/ The Little Red Book of Selling - GitomerPerhaps others can suggest books or courses/videos on best practices for online marketing and optimization that are more up to date.
I'll warn you that at some point in my journey I hated the fact that I had more business books by my bed than engineering books. It was frustrating until I reached what I call "cruise altitude" and had enough capabilities and understanding to do well.
- Seth Godin talks about tribes in his book, called, well...Tribes[0]. Worth reading. He has a few interviews on Youtube where he talks about finding your people (if you don't want to read a whole book).
[0] https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1491514736
- Tribes by Seth Godin is good as it talks about how communities grow around ideas not individuals.
Also read things written by great leaders. i.e. Meditations by Marcus Aurelius http://classics.mit.edu/Antoninus/meditations.html
- Hi here is the list of books by Seth Godin. try Linchpin, Tribes or Purple Cow.
https://www.amazon.in/s/ref=nb_sb_noss?url=search-alias%3Dap...
- Managing Oneself - Peter Drucker (recommended--quick read)
The Martian - Andy Weir (slightly more entertaining than the movie)
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results - Gary Keller (great for improving ones focus on the task at hand while having the big picture in mind)
Not Fade Away - Laurence Shames (note to self: it's never too late to appreciate all we have and have had. recommended)
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration - Ed Catmull (excellent stories and a unique POV on Jobs)
Delivering Happiness: A Path to Profits, Passion, and Purpose - Tony Hsieh (a bit higher level than I had hoped for, but still worth a read)
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - Michael Gerber (recommended)
How To Get Filthy Rich in Rising Asia (meh, I could take it or leave it)
Tribal Leadership - Dave Logan (applicable tactics and strategies to achieving happiness-- recommended by Tony Hsieh via 'Delivering Happiness'. Highly recommended)
Crossing the Chasm - Geoffrey Moore (solid concept, however this was a dry read... for me)
The Obstacle Is The Way: The Timeless Art of Turning Trials into Triumphs - Ryan Holiday (recommended)
The War of Art - Steven Pressfield (a great way to cure procrastination)
Peopleware - Tom DeMarco (not for me)
So Good They Can't Ignore You - Cal Newport (IMHO this book would have been better as a blog post)
The Lean Startup - Eric Ries (recommended)
As a Man Thinketh - James Allen (quick read, highly recommended)
The Effective Executive - Peter Drucker (terrific book chalked full of wisdom. recommended)
The Magic of Thinking Big - David Schwartz (recommended)
Tribes: We Need You to Lead Us - Seth Godin (recommended)
Psycho-Cybernetics: A New Way to Get More Living Out of Life - Maxwell Maltz (first published in 1960, this incredible book has been, hands down, the most impactful book I read all year. This book helped me finally weed out pervasive negative though patterns and much, much more. Highly recommended if you're open to it)
