Name: BUILDING A STORY BRAND
ISBN: 9780718033323

BUILDING A STORY BRAND

Every day, most business leaders make a mistake that costs them money: they don't explain clearly what it is their company does. The StoryBrand Framework is a paradigm-shifting approach to connecting with customers that provides the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services. Building a StoryBrand teaches: -the seven universal story points all humans respond to -the real reason customers make purchases -how to simplify a brand message so people understand and act on it -how to create the most effective messaging for websites, brochures, and social media. Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

What Hacker News says

bengaleSep 2024

Couple of my favourites: building a story brand, obviously awesome and the saas playbook.

There’s good advice in this thread that is cautioning about getting stuck in research mode. There’s only so much you can get from books. You need to try and fail at some point.

My recommendation to this point is to not treat the books as a set of “how tos”, instead use them to develop a model of the world to test your instincts against.

thread

ericskiffSep 2022

1. Never Split the Difference by Chris Voss

From someone who hated negotiation books and didn't want to "win" negotiations, this was a true life changer. Listen with empathy. Find the thing your counterpart really wants. Put them in your shoes by asking how you can do [x thing they're asking]. Fundamental things that have improved my relationships with many people in my life.

2. Radical Candor by Kim Scott

This book helped me understand how to care for someone while still challenging them and asking for their best work. I truly believe that people are happier and more fulfilled when they feel challenged by their work and empowered to rise to that challenge.

3. Building a Story Brand by Donald Miller

Selling anything is about understanding that the buyer is the hero of their own story, and your job is to sell them the tool helps them succeed. The buyer is Luke, you're Obi Wan, and you're selling them the Lightsaber. This has been endlessly applicable working with entrepreneurs.

4. The E-Myth Revisited by Michael Gerber

A seminal text on why small businesses often fail and how they can create systems that work and create ongoing success.

5. Non-violent communication by Marshall Rosenberg

This one literally changed who I am as a person and how I show up for others. Realizing how much judgement is embedded in our language, how often we express that judgement to other people, and how that makes them feel was eye-opening. I strive to both feel and express radical non-judgement, and to listen to and communicate with people in a way that allows them to feel heard and safe.

I have strong, loving relationships with some people in my life that I never would have expected 10 years ago, in part because this book helped me grow.

thread

wencFeb 2021

I took an in-person class at Second City Chicago. It was 3 hours per week for 8 weeks, and the class had to put on a paid show at Second City at the end of term -- pretty hectic, and very hands on. It teaches a genre of storytelling called "personal storytelling" (not the same as business storytelling, but the principles are similar) that is popular at events like The Moth.

https://www.secondcity.com/classes/chicago/storytelling-leve...

Storytelling is also seeing a resurgence as a community activity -- if you google "live storytelling" events in your area, you'll probably find some (there are tons in Chicago) though during COVID they are all online so it doesn't matter where you are. These are essentially open-mics -- you can YouTube "The Moth" to see what they are like.

Storytelling is one of those things where you gotta learn by doing -- reading a book can only help so much. That said, there's also a book called Long Story Short (Margot Leitman), which I found helpful. (again only for the genre of personal storytelling)

https://bookshop.org/books/long-story-short-the-only-storyte...

If you're interested in business storytelling, I've heard that "Building a Story Brand" (Donald Miller) is a good primer.

https://bookshop.org/books/building-a-storybrand-clarify-you...

thread

laurexMay 2020

"Marketing" is a broad term; it's like saying 'what's a good book on software engineering?' What are you wanting to learn about marketing? There are interesting books that give you lots of tactics for early-stage startups (Traction by Gabriel Weinberg, for example); books that tell how to think about Brand Strategy (for example, Building a Story Brand by Donald Miller); books that delve into psychology (Influence by Robert Cialdini); and many other things. Marketing encompasses high-level strategy, brand, research, market sizing, messaging, positioning, product marketing, social media, content marketing, PR and earned media, grassroots marketing, and the list goes on. Within each of these topics there are many different approaches and philosophies. High-level pop books will be fairly light on how each of these work.

thread

georgevisanSep 2018

Building a Story Brand - How to communicate your value so people will listen. Fanatical Prospecting - the entire sales process. New books aren't changing the sales game... the same principles apply today as they did 50 years ago: fill a pipeline with outbound calls and then close as many accounts as you can.

thread