Lean customer development

What Hacker News says

1. webmavenApr 2023
   I don't have specific feedback for you, but if you want to improve your value proposition and your messaging, I can recommend some books in the O'Reilly "Lean" series, specifically Ash Maurya's "Running Lean" and Cindy Alvarez's "Lean Customer Development".
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2. cbtacySep 2022
   Very dated thinking. Suggest you read up on Lean Customer Development (for example).
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3. djbusbySep 2022
   Most cases are the first: does anyone want this. With Customer Development before Product Development one can get the answer before building anything that may be covered by employment contract.

   Lean Customer Development by Cindy Alavrez is a book that has details.

   Edit: some jurisdiction these restrictions don't apply. That is: your off clock works cannot be claimed.

   Not a Lawyer.

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4. webmavenMar 2021
   > I don't know what feature to work on or what direction to take the project. Of course I'm eating my own dog food, but my own use-case gets me only so far. How did you get a product that interests people? Ideally I'd like to charge money for this, but I think I'm still far from that point in time / functionality.

   I'm not in your target market, so I don't have anything interesting to say about the product itself, but I do have some suggestions for how you can get actionable feedback to de-risk your project:

   First, you don't necessarily have to actually charge money in order to find out whether people would pay, you only have to measure whether they click a "buy now" button (or the equivalent).

   Furthermore, while the folks who clicked the button might be slightly annoyed that the button was "fake", they are then good prospects to sign up for notification when the product is available for purchase, and are decent candidates for user testing your eventual product (but keep in mind that the product you develop based on this sort of validation may be different than the one they tried to buy (also, the more-annoying variation that is actually taking the order and then cancelling the charge is pretty risky unless you use a throwaway business/product name, I've never tried that and wouldn't suggest approaching those folks for anything else).

   Creating and A/B testing google ads and landing pages will (potentially) teach you which users to target, what features/phrasing potential customers find most compelling, what pricing models to use, and so on, helping you to hone your value proposition and prioritize features (fair warning, you may learn that there is no viable market).

   There are a lot of decent articles on the web about validating an idea with 'spoof landing page', 'dry wallet', or 'fake door' MVPs, but some of my favorite resources are the following books, which will also give you good context for these and related tactics, as well as 'next steps' you can take:

   Running Lean by Ash Maurya

   Validating Product Ideas Through Lean User Research by Tomer Sharon

   Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez

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5. edoceoSep 2020
   Check out this book called "Lean Customer Development" by Cindy Alveraz (so¿). Also, there's a talk called AARRR (metrics for pirates) that could be helpful.

   Customer development is WAY MORE important than product development (as you've just discovered)

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6. edoceoSep 2020
   Lean Customer Development by C. Alvarez.

   Solution Selling by M. Bozworth

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