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    Cover of Business model generation

    Business model generation

    Alexander Osterwalder, Yves Pigneur · 2010

    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

    Startups & EntrepreneurshipBusiness & Management
    Open LibraryAmazon
    Stats for nerds
    33recommend
    51mentions
    41people
    2010–2025years
    80% recommend18% neutral2% critical

    Mentions per year

    201020122014201620182020202220242025

    What Hacker News says

    1. mrandishMay 2025
      > What I take from this is I need to find the tools that people want

      Yep.

      > Do you have any suggestions for books

      Lean Startup by Eric Ries

      Business Model Generation by Alex Osterwalder

      thread
    2. ljfMar 2023
      While I briefly ran a 'start up' with a friend (we weren't what most people here would consider a start up), we used the book 'Business Model Generation' almost weekly as we adjusted our business and pitched for new work.

      I still go back to that when kicking off a new project.

      thread
    3. jackconsidineMar 2023
      For me, I'd be nowhere without these.

      In sort of curriculum order:

      - Built to Sell - really easy gateway

      - The E-Myth Revisited (withstand the writing style, glib observations)

      - The Business Model Generation book- massive leap in understanding after this

      - Traction (Gabriel Weinberg). Marketing entrypoint zeroed into today

      - Managing the Professional Service Firm (Maiser) (incidentally related to what I do but so useful)

      - Thinking in Systems (Meadows)

      - An Elegant Puzzle (Engineering management book by Will Larson. Actionable and bite-sized)

      - Measure What Matters (Doerr)

      - Crossing the Chasm

      - Blue Ocean Strategy

      - Never Split the difference (eh)

      - Design of everyday things (not as niche as I thought, perspective altering)

      Some sales books (I held my nose while reading, but useful insights)

      - The Science of Selling

      - S.P.I.N. Selling

      - The Challenger Sale

      thread
    4. pabeMar 2022
      Please read

      * Running Lean by Ash Maurya

      * Business Model Generation by Alexander Osterwalder

      When it comes to polishing your product, the growth.design course is excellent.

      Sell before you build a full fledged product. Create traction.

      thread
    5. pabeAug 2020
      It's a good start! You might want to take a look into the books "Business Model Generation" and "Running Lean" (and follow-ups for both). The first one comes out of science and is the state of the art tool to reason about your business. The second roughly follows a similar approach but tries to be even more practical.

      Both companies also provide digital tools and I'm thinking about building one, too. Hey, we can take this post as an early experiment and see if someone is interested!

      thread
    6. mindcrimeMay 2019
      Try this:

      https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/09...

      and/or

      https://www.amazon.com/Business-Model-Generation-Visionaries...

      and/or

      https://www.amazon.com/You-Build-Will-They-Come/dp/047056363...

      and this:

      https://www.amazon.com/Mom-Test-customers-business-everyone/...

      thread

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