The Advertising Concept Book

What Hacker News says

1. illyismFeb 2013
   In general, I would recommend learning about typography. The elements of typographic style by Robert Bringhurst is one that I liked as a typographic reference. I'm reading typographie by Emil Ruder and Display Typography by Erik K Bain right now and I would recommend the latter.

   Design Thinking by Ellen Lupton will help with concept development, sketching, and research. I'm reading Graphic Design Process by Skolos & Wedell right now and I would recommend that too.

   If you ever want to learn more about advertising, creative ideas, strategies and concept development, read The Advertising Concept Book by Pete Barry, it's surprisingly big.

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2. faroutApr 2011
   I mention it because I thought many of the ideas in there can be also used in website design. I particular liked how they consider brand and incorporating that in. I loved all the examples - so many. Not just talk. But prototype and evolutions.

   I would also include "The Advertising Concept Book". To me a website is an ad. This book actually shows what worked what didn't - ads from the last 40 years for the masters. I love sketches to actually ads run. A lot of analysis on Apple ads. It was just an awesome, eye-opening book. So many case studies.

   Side note; I think of account about typography in one of the books about FLICKR. Where if you were not careful what type you choose you would very much offend many people since the capital L and I might merge to be U.

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