Tested advertising methods

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1. vatsal_kSep 2020
   I spent the last month going through books that one must read to understand the fundamentals of copywriting.

   The books I refereed to are:

   1. Scientific Advertising by Claude C. Hopkins 2. Tested Advertising Methods by John Caples 3. Ogilvy on Advertising by David Ogilvy 4. Hey, Whipple, Squeeze This by Luke Sullivan 5. Ca$hvertising by Drew Eric Whitman

   In the linked article, I summarize my major takeaways from all those books. Hope it'll be of help to some here.

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2. jacques_chesterJun 2019
   > Unfortunately SEO ruins great, witty and brief marketing texts.

   SEO content marketing is basically a descendent of direct marketing -- the stuff you used to get in the mail, in two-page spreads in Reader's Digest and so forth.

   Direct marketers have known for a very long time that long-form copy sells better. They had the numbers to prove it long before "analytics" was a common idea -- the very term A/B testing refers to the "A" and "B" sides of a newspaper print roller being able to print two versions of an advertisement.

   Source: Tested Advertising Methods by Caples. A fascinating, if depressing, read.

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3. barmanDec 2018
   For editing, one thing that has helped me is learning sales copywriting and direct response.

   Copywriting forces you to trim the cruft and makes you take the reader's perspective. Their time is valuable so you need to be entertaining and engaging, AND you need to get to the point fast.

   Tested Advertising Methods & Scientific Advertising are just some of the classic books about sales copy.

   I don't know what topic you're writing about, but sometimes you really just need to get your work out there, despite it not being perfect.

   I spent too much time writing and re-writing this article on procrastination (https://medium.freecodecamp.org/procrastination-sucks-so-her...) till I finally said "f--- it, I'm going to write this last section about finishing and shipping, then hit the publish button"

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4. jkuriaJan 2018
   Sales: The very best books/resources on the subject are:

   1. The Ultimate Sales Machine by Chet Holmes 2. Zig Ziglar's The Secrets of Closing the Sale 3. Brian Tracy's The Psychology of Selling

   Copywriting: The 3 Best Books (All out of print):

   1. Tested Advertising Methods by John Caples 2. Scientific Advertising by Claude Hopkins 3. Breakthrough Advertising by Eugene Schwartz

   If I could add a fourth it would be: 4. The Ultimate Sales Letter by Dan Kennedy

   If you want to get even deeper, here is a longer list:

   https://capitalandgrowth.org/questions/627/what-are-some-goo...

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5. jaworromJan 2018
   "Scientific Advertising" Claude Hopkins

   "Tested Advertising" Caples (4th edition or earlier only)

   "How I Raised Myself from a Failure to Success in Selling" Betger

   "How to Write a Good Advertisement" Schwab.

   "How to Write Sales Letters That Sell" Drayton Bird

   "The Robert Collier Letter Book" - by Robert Collier

   "Tested Advertising Methods" -by John Caples

   "The Lazy Man's Way to Riches" - by Joe Karbo

   "Break-Through Advertising" - by Eugene M. Schwartz

   "Advertising Secrets of The Written Word" by Joe Sugarman

   "Making Ads Pay" by John Caples

   "Web Copy That Sells" by Maria Veloso

   "The Architecture of Persuasion" by Michael Masterson

   "Influence The Psychology of Persuasion" by Robert Cialdini

   "The Adweek Copywriting Handbook" by Joe Sugarman

   "The Elements of Copywriting" by Gary Blake and Robert Bly

   "The Ultimate Sales Letter" by Dan Kennedy

   "Cashvertising" by Drew Eric Whitman

   "Write to sell " it is written by Andy Maslen

   "Influencing Human Behaviour" by H.A.

   "Tested Sentences That Sell" by Elmer Wheeler

   "Unlimited Selling Power" by Moine and Lloyd.

   "Writing for Emotional Impact" by Karl Iglesias

   Bob Bly's "The Copywriter's Handbook"

   "How To Make Your Advertising Make Money" - John Caples

   "The Copywriters Handbook" - Bob Bly

   "The Adweek Copywriting Handbook" - Joseph Sugarman

   "Sales Letters That Sizzle" - Herschell Gordon Lewis

   "Cash Copy" - Jeffrey Lant

   "Magic Words That Bring You Riches" - Ted Nicholas

   "Ogilvy On Advertising"

   "Method Marketing" by Denny Hatch.

   "My First 50 Years in Advertising" by Maxwell Sackheim.

   "The Greatest Direct Mail Sales Letters of all Time" by Richard Hodgson.

   "How To Write Advertising That Sells" by Clyde Bedell

   "Ads That Sell" by Bob Bly

   "Advertising Headlines That Make You Rich" -- David Garfinkle

   "Magic Words" -- Ted Nicholas

   "Robert Collier Letter Book" -- Robert Collier

   "My Life In Advertising" -- Claude Hopkins

   "Bird" - Commonsense

   "The First Hundred Million" by E. Haldeman-Julius

   David Ogilvy's "Blood, Brains and Beer"

   "Confessions of an advertising man"

   "Million Dollar Mailings" by Denison Hatch

   "The Wizard of Ads" trilogy by Roy H. Williams

   "Making Ads Pay" by John Caples

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6. thenomadOct 2015
   There are many, many headline formulae in the world ( some of my favourites were written in the mid 1920s, in John Caples' book "Tested Advertising Methods" ) but they still take time to iterate through and hone for each article.

   I'd like a robot to do that for me, please :)

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