Name: The Strategy and Tactics of Pricing
ISBN: 9780136106814

The Strategy and Tactics of Pricing

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes!. Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.

What Hacker News says

skmurphyJan 2021

This is a complex question. Pricing is how you capture the value that your product creates for your customers. Probably the best book on pricing is Thomas Nagle's "Strategy and Tactics of Pricing Profitably. https://www.amazon.com/Strategy-Tactics-Pricing-Growing-Prof... Mark Stiving's Impact Pricing is also quite good https://www.amazon.com/Impact-Pricing-Blueprint-Driving-Prof...

You have not supplied enough detail to suggest an approach. You are welcome to contact me for a no cost office session to walk around the particulars see https://www.skmurphy.com/blog/2016/08/01/skmurphy-office-hou...

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skmurphyMay 2020

The First Round post “Madhavan Ramanujam–It’s Price Before Product. Period” captures about 80% of the value for startups so I would start there. Its at https://firstround.com/review/its-price-before-product-perio...

I reviewed the book when it came out and extracted "9 Rules for Monetizing Innovation" at https://www.skmurphy.com/blog/2016/11/16/nine-rules-from-mon...

There are better books on pricing: for a straight up analysis of product pricing "The Strategy and Tactics of Pricing” by Thomas Nagle is the best book that I have read. It's on Amazon at http://www.amazon.com/Strategy-Tactics-Pricing-Profitable-De...

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brainflakeApr 2020

Good post - pricing is so very critical (although I do agree with others here that three weeks is such a _very_ short timeframe). It's interesting to think about pricing from a "what's my per-user cost so I can reasonably bootstrap this myself", but it's usually more reasonable (and profitable) to think about it the other way around - "what value am i providing to my user?".

The book "The Strategy and Tactics of Pricing" was a real eye opener for me as I don't come from a business background. The crux is that don't think about it in terms of costs, but how much value (e.g., time saved, leads generated, etc) you are providing and if the price is worth it from the user's perspective.

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emorisseMar 2019

I recommend this book: The Strategy and Tactics of Pricing by Thomas T. Nagle Georg Müller

Not a short or simple read, but wonderfully covers working through all of the mechanics of creating pricing structures.

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rebootthesystemMar 2017

Pricing can be one of the most complex topics in business. About twenty years ago I read through what I consider to be THE book on the subject, "The Strategy and Tactics of Pricing":

https://www.amazon.com/Strategy-Tactics-Pricing-Growing-Prof...

What I learned was invaluable. I do have to warn you, the book lays it all out. This is excellent, of course. However, what happens is your level of confusion as to how and why to price using a certain approach will grow as you progress through the book.

Somewhere past the middle things start to coalesce and your choices become clearer. Again, this depends on the nature of the product.

Please note this is not a critique of the book at all, it's excellent, this is a complex topic and it is only natural to be confused before reaching clarity.

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WalterBrightAug 2016

Companies ignore costs at their peril. In fact, the usual reason for corporate failure is their costs exceeded their revenue.

Pricing can be very complex topics, people have written whole books about it, like the classic "Strategy and Tactics of Pricing" by Nagle.

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