Advertising secrets of the written word

What Hacker News says

1. marbanDec 2021
   A Mix:

   — Founders at Work, Jessica Livingston

   — Principles, Ray Dalio

   — Calling Bullsh*t (The Art of Skepticism in a Data-Driven World), Carl Bergstrom

   — Masters of Doom, David Kushner

   — Anything you want, Derek Sivers

   — Advertising Secrets of the Written Word, Joseph Sugarman

   — Ogilvy on Advertising

   — The Art of looking sideways, Alan Fletcher

   — The Messy Middle, Scott Belsky

   — The Wart of Art, Steven Pressfield

   — The Bogleheads' Guide to Investing, Mel Lindauer

   — The Philosophy of Andy Warhol

   — Ikigai, Francesc Miralles

   — The Design of Everyday Things, Don Norman

   — Striking Thoughts: Bruce Lee's Wisdom for Daily Living

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2. jaworromJan 2018
   "Scientific Advertising" Claude Hopkins

   "Tested Advertising" Caples (4th edition or earlier only)

   "How I Raised Myself from a Failure to Success in Selling" Betger

   "How to Write a Good Advertisement" Schwab.

   "How to Write Sales Letters That Sell" Drayton Bird

   "The Robert Collier Letter Book" - by Robert Collier

   "Tested Advertising Methods" -by John Caples

   "The Lazy Man's Way to Riches" - by Joe Karbo

   "Break-Through Advertising" - by Eugene M. Schwartz

   "Advertising Secrets of The Written Word" by Joe Sugarman

   "Making Ads Pay" by John Caples

   "Web Copy That Sells" by Maria Veloso

   "The Architecture of Persuasion" by Michael Masterson

   "Influence The Psychology of Persuasion" by Robert Cialdini

   "The Adweek Copywriting Handbook" by Joe Sugarman

   "The Elements of Copywriting" by Gary Blake and Robert Bly

   "The Ultimate Sales Letter" by Dan Kennedy

   "Cashvertising" by Drew Eric Whitman

   "Write to sell " it is written by Andy Maslen

   "Influencing Human Behaviour" by H.A.

   "Tested Sentences That Sell" by Elmer Wheeler

   "Unlimited Selling Power" by Moine and Lloyd.

   "Writing for Emotional Impact" by Karl Iglesias

   Bob Bly's "The Copywriter's Handbook"

   "How To Make Your Advertising Make Money" - John Caples

   "The Copywriters Handbook" - Bob Bly

   "The Adweek Copywriting Handbook" - Joseph Sugarman

   "Sales Letters That Sizzle" - Herschell Gordon Lewis

   "Cash Copy" - Jeffrey Lant

   "Magic Words That Bring You Riches" - Ted Nicholas

   "Ogilvy On Advertising"

   "Method Marketing" by Denny Hatch.

   "My First 50 Years in Advertising" by Maxwell Sackheim.

   "The Greatest Direct Mail Sales Letters of all Time" by Richard Hodgson.

   "How To Write Advertising That Sells" by Clyde Bedell

   "Ads That Sell" by Bob Bly

   "Advertising Headlines That Make You Rich" -- David Garfinkle

   "Magic Words" -- Ted Nicholas

   "Robert Collier Letter Book" -- Robert Collier

   "My Life In Advertising" -- Claude Hopkins

   "Bird" - Commonsense

   "The First Hundred Million" by E. Haldeman-Julius

   David Ogilvy's "Blood, Brains and Beer"

   "Confessions of an advertising man"

   "Million Dollar Mailings" by Denison Hatch

   "The Wizard of Ads" trilogy by Roy H. Williams

   "Making Ads Pay" by John Caples

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3. nhebbMay 2012
   Advertising Secrets of the Written Word is a good read. I read a bunch of copywriting books a few years ago, and this is the one that sticks out in my memory, above the others.
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4. ankeshkSep 2011
   1. Brain Audit - Sean D'Souza

   2. Advertising Secrets of the Written Word - Joe Sugarman

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5. nhebbOct 2010
   Re lionhearted's comments:

   Sometimes it's hard to discuss topics like this without being judged as PC at best or a Milquetoast at worst. But ultimately this is a business forum and businesses need to market.

   Copywriter Joseph Sugarman wrote a book called Advertising Secrets of the Written Word. It's the kind of title you'd expect from a long-copy copywriter, but it's worth reading for his list of 57 points to consider in advertising. Part of marketing is about breaking down walls to acceptance, which is what I really got out of the 57 points. So the last thing you want to do is build a wall to conversion right out of the gate.

   In other words, this is my long-winded way of saying that I agree with lionhearted.

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6. craigbellotJun 2009
   Breakthrough Advertising - Eugene Shwartz

   Advertising Secrets of the Written Word - Claude Hopkins

   Anything by Seth Godin

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