The Culting of Brands
"Atkin argues that people become addicted to "cult brands" for more or less the same reasons that people become committed to cults. In The Culting of Brands, he explains how companies have fueled such unshakable allegiance." "The Culting of Brands includes interviews with current and former cult members, and some of today's most creative marketers. The book makes the connection between religion and consumerism, beliefs and buying instincts."--BOOK JACKET.
Stats for nerds
2recommend
2mentions
2people
2013–2019years
100% recommend
Mentions per year
What Hacker News says
- Suggested readings:
"The Culting of Brands" - https://www.amazon.com/Culting-Brands-Turn-Customers-Believe...
Blueprint for Revolution (as mentioned in Adam Grant's Originals) - https://www.amazon.com/Blueprint-Revolution-Nonviolent-Techn...
Tribes by Seth Godin -https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1491514736
The True Believer: Thoughts on the Nature of Mass Movements - https://www.amazon.com/True-Believer-Thoughts-Nature-Movemen...
I've read the first three. The fourth is on my short list. The common theme? Start in a tight niche and establish a core of "fanatics". With a niche and a core your odds of traction and sustainability drop off.
If it helps, use any major religion as a reference point. That is, Christianity wasn't always the dominate (?) force it is today. But it started very small and tight.
A community isn't much different. Perhaps less extreme (?), but the same basic elements remain.
- A great book about this is “The Culting of Brands” - by Douglas Atkin.
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