
Offers uncomplicated, practical advice for gaining the advantage in daily encounters, from parent/child relationships to international dealings, and teaches specific winning approaches in negotating with mates, bosses, bankers, and friends.
Few memories that seem relevant:
- The advice is to negotiate by building a relationship or mutual understanding. The opposite party should feel good about granting you the sales and not begrudge your style or demands. He had chapters about how to socialize what is essentially a trade. Chat them up, show them why you would like the product, etc. Some of that feels old fashioned.
- You can't one-time negatiate something through display of power. That's a negotiation style for repeat negotiations where you balance your display of power with a loss of future bargaining power.
- Can't negotiate when the other party has no skin in the game. Be it the owner of the store, or someone selling on a concept of commission: they can oversee the financial consequences of your willingness to strike a deal. Can't negotiate with hourly wagers in large firms.. Unless (relationship) they like you and are allowed to decide on prices.
I learned that every conversation is a negotiation. Seeking to understand the position the other party is starting from, and seeing where everyone wants to go, reframed how I view interactions.
[0] https://en.wikipedia.org/wiki/You_Can_Negotiate_Anything
You Can Negotiate Anything by Herb Cohen is another good one from that time period. (See my profile)
