Pre-Suasion
Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
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10recommend
23mentions
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2016–2024years
52% recommend43% neutral4% critical
Mentions per year
What Hacker News says
- > the rule of reciprocit
You might be interested in Pre-suasion by Cialdini. Of special note is Cialdini’s ideas about ethical use of the techniques.
https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influen...
- > I’ve been finding my one on ones useless recently
It sounds like you have a good problem to have. Given your described state you have space for relationship building. Many humans enjoy different kinds of chitchat. If one is able to create a positive expected emotional outcome from interactions, it acts as a thumb on the scales in your favor in other areas.
Cialdini's book "Pre-suasion" has good information about different techniques to operationalize. Below is a podcast in which he discusses the ethical use of such.
- Presuasion by Cialdini - https://smile.amazon.com/Pre-Suasion-Robert-Cialdini-Ph-D-au...
- Here are mine:
- "The 48 Laws of Power" by Robert Greene
- "The Gift of Fear" by Gavin de Becker
- "Left of Bang" by Patrick van Horne and Jason Riley
- "Influence" and its follow-up "Pre-suasion" by Robert Cialdini
- "Courage is Calling" by Ryan Holiday (yes it was published this year but I found it helpful)
- "How to Win Friends and Influence People" by Dale Carnegie
- "No One Ever Told Us That" by John D. Spooner
- "Rich Dad Poor Dad" by Robert Kiyosaki (Not something I'd read today but there was some good things in their for my naive 20 year old self)
- So the reason I block ads, or at least started is a book I read called Pre-suasion by Robert Caldini. In it he points out that internet ads are dismissed and ignored by our conscious mind but because of that often will produce an effect on our unconscious mind. Think like the subliminal messaging type thing. People who were shown Kodiak ads on a webpage in an experiment couldn't recall seeing any Kodiak ads simply because we are so used to internet ads we ignore them; however later for the subjects favored purchasing a Kodiak camera over competitors products.
The books final chapter concluded by explaining an experiment they did where simply by showing a particular image in the background, combined with a spaced follow up and increased incentive, they were able to sucessfully manipulate people's political and voting preferences in a manner that lasted over a year.
I decided at that point no one gets to screw with my subconscious but my immense amount of childhood trauma. In my mind every other reason pales in comparison to this one for why I adblock and put it on my wife's computer, and every computer a family member owns.
- I haven't read that one, but I read is Pre-suasion last year, and it was definitely an eyeopener. Have quite a lot of bookmarks in that one still. Need to get around to Influence too.
