
Building upon Timothy Ferriss's internationally successful "4-hour" franchise, "The 4-Hour Chef" transforms the way we cook, eat, and learn. You'll train inside the kitchen for everything outside the kitchen. Featuring recipes and cooking tricks from world-renowned chefs, and interspersed with the radically counterintuitive advice Ferriss's fans have come to expect, "The 4-Hour Chef" is a practical but unusual guide to mastering food and cooking, whether you are a seasoned pro or a blank-slate novice. This "cookbook for people who don't buy cookbooks" is a guide to mastering cooking and life. - Publisher.
Is it the opposite of Modernist Cuisine?
I thought of it as practical, not theoretical. Like: learn to chop vegetables. and don't bother measuring stuff, learn how to grab a pinch of salt with your fingers quickly.
It struck me as interesting when the book tried not to be other cookbooks and tried to head off 'failure getting started'.
Those books about finding success without trying too hard were a particular hit with young men, who identified with their quasi-scientific entrepreneurial spirit.
The schedule reads like a table of contents from a self-help book. That could be a good thing.
I'm just surprised how much traction lifestyle instruction gets with an unlikely demographic: 18-24 year old men with access to unlimited concrete learning materials online.