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    Artwork for The a16z Show
    Episode

    How Whatnot Built a Global Marketplace

    The a16z Show · Aug 19, 2026 · 43 min
    Episode page

    a16z General Partner David George is joined by Grant LaFontaine, co-founder of Whatnot, to unpack how a marketplace that started with collectibles evolved into one of the world's leading live shopping platforms. Grant traces the company's origins from selling Pokémon cards online as a kid to discovering live commerce by watching Whatnot's earliest customers hack together sales on social media.…

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