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    Artwork for How I Built This with Guy Raz
    Episode

    Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)

    How I Built This with Guy Raz · Jun 1, 2026 · 1 h 03 min

    In 2004, German programmer Tobias Lütke was living in Ottawa with his girlfriend. An avid snowboarder, he wanted to launch an online snowboard shop, but found the e-commerce software available at the time to be clunky and expensive. So he decided to write his own e-commerce software. After he launched his online snowboard business, called Snowdevil, other online merchants were so impressed with…

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