
Excerpt from back cover: "This book, which was the last piece of work undertaken by Jung before his death in 1961, provides a unique opportunity to assess his contribution to the life and thought of our time, for it was also his first attempt to present his life-work in psychology to a non-technical public...What emerges with great clarity from the book is that Jung has done immense service both to psychology as a science and to our general understanding of man in society, by insisting that imaginative life must be taken seriously in its own right, as the most distinctive characteristic of human beings." -Guardian
This is what is currently driving pop culture; the commodification of the meme. Movies aspire to be memes - the dominant means of expression and the atomic unit of culture in the present moment.
They used to aspire to be themselves (movies, for their own sake). IMO that ended around 2008. The Dark Knight was the end and Iron Man was the beginning of a new Hollywood cycle; defined by the movie's ability to trade in this currency - memes - which stand alone, isolated, traded out of context of an entire narrative.
Further reading for whoever is interested: Society of the Spectacle by Debord (re: the degradation of being into having, having into mere appearing, as a universal and ubiquitous byproduct of the core function of capital which is commodification)... and Man and His Symbols (re: the difference between a symbol, which is universal and carries a wealth of meaning, and a sign, which is contextual/temporary and carries a fixed meaning).
That is one way of trying to know your own shadow self. Knowing and integrating shadow is first step to individuation.
Man and his symbols is good introduction to Carl Jung's theories if you would like to know more.
