Gonzo Marketing
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Stats for nerds
2recommend
3mentions
2people
2007–2010years
100% recommend
Mentions per year
What Hacker News says
- YES! and they have been for a long time. Suggest reading: <a href="http://www.amazon.com/Gonzo-Marketing-Winning-Through-Practi... Marketing</a>
But of course, the big accounts only want to deal with the big agencies. So the smaller, really creative outfits only survive if they have a couple people on the board who come from the big end of town. Going after small business is just as (if not more) time consuming and the payback is far smaller too. Selling is the biggest chunk of effort and costs. Creativity is the fun part but the very poor cousin.
- This has come up a couple times before. However, specifically for entrepreneurs, the books to read are:
There are other books, but less relevant in a business context.1) How to Win Friends and Influence People by Dale Carnegie 2) Musashi's The Book of Five Rings 3) Gonzo Marketing by Christopher Locke 4) Getting Things Done by David Allen 5) What Management Is by Joan Magretta - Look up Peter Drucker if you're having to deal with big institutions. If you're trying to understand web startups, then you probably need to read Gonzo Marketing
