Guerrilla Marketing
"This completely revised and expanded edition identifies: the fastest-growing markets for the twenty-first century, with tips on how to reach them; unique strategies for cooperative fusion marketing with other businesses; the latest programs for freelance employees and telecommuters; up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business; and management lessons for the twenty-first-century entrepreneur."--Jacket.
Stats for nerds
2recommend
3mentions
3people
2009–2013years
67% recommend33% neutral
Mentions per year
What Hacker News says
- To answer #1, three books I would consider must-reads are:
Crossing the Chasm by Geoffrey Moore He discusses the Technology Adoption Lifecycle and hi-tech marketing. http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/00605...
The Innovator's Dilemma by Clayton Christensen This Harvard business professor discusses what makes a disruptive innovation. http://www.amazon.com/Innovators-Dilemma-Revolutionary-Busin...
Guerrilla Marketing by Jay Levinson He discusses some scrappy techniques for promoting your businesses. Not all are applicable to web or hi-tech companies, but it can still spark some great ideas. http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-St...
- Guerrilla Marketing - Jay Levinson Quantitive Finance - Paul Wilmott
- > Meh. Everything is moving online.
Quote - "Almost everything is moving on-line."
Year - 1999
Author - Jay Conrad Levinson
Book name - Mastering Guerrilla Marketing: 100 Profit-producing Insights You Can Take to the Bank
Page # of quote - page 186
Publisher - Houghton Mifflin Harcourt
Google Books working(?) link - http://books.google.com/books?id=8f69VffjDJMC&lpg=PA186&dq=%...
I heard the same thing the last time around. Before the 2000 crash. Before the 2008 crash. It's different though this time, right?
