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    Cover of Startup

    Startup

    Jerry Kaplan · 1995

    Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.

    Startups & Entrepreneurship
    Open LibraryAmazon
    Stats for nerds
    16recommend
    38mentions
    28people
    2007–2026years
    53% recommend42% neutral5% critical

    Mentions per year

    20072009201120132015201720192021202320252026

    What Hacker News says

    1. WillAdamsMay 2026
      For more on this, the book:

      https://www.goodreads.com/book/show/483933.ThinkPad

      is highly recommended.

      Also, Jerry Kaplan's wonderful:

      https://www.goodreads.com/book/show/1171250.Startup

      touches a bit on the early history of it as a pen computer project.

      Still have my ThinkPad 755c, and still a bit bummed that I was never able to get OpenSTEP to run on it. (It's worth noting that when David Pogue complained of Steve Jobs using a ThinkPad after the purchase of NeXT by Apple that it was running NeXTstep and not Windows 95 as he claimed.)

      Really wish the Lenovo Yogabook 9i was a ThinkPad model (so that it would have a Trackpoint) and that it used Wacom EMR stylus technology --- wouldn't've been able to resist that.

      thread
    2. WillAdamsApr 2025
      Two other books which also touch on hardware development which I (also) greatly enjoyed (having read _The Soul of a New Machine_ when it was published, borrowing it from a library) are:

      _Startup: A Silicon Valley Adventure_ by Jerry Kaplan https://www.goodreads.com/book/show/1171250.Startup

      _Thinkpad: A Different Shade of Blue_ by Deborah A. Dell, J. Gerry Purdy https://www.goodreads.com/book/show/483933.Thinkpad

      thread
    3. WillAdamsJan 2025
      Definitely agree on that last point, and recommended folks read Jerry Kaplan's _StartUp_ which tells the story of how MS wiped out Go Corp. and eliminated PenPoint from the marketplace:

      https://www.goodreads.com/book/show/1171250.Startup

      thread
    4. WillAdamsApr 2024
      Even without that, Bill Gates would have created something --- Microsoft did a _lot_ of custom development, e.g., the Tandy-Radio Shack Model 100 (which was the last bit of coding which B.G. did for production) and developed and licensed a lot of other products.

      He also made his share of deals which took a lot of value away from other companies on his own:

      https://www.folklore.org/MacBasic.html

      (buying MacBasic from Apple for $1 so as to kill it contine the MS-Basic license for the Apple II)

      An interesting insight into this timeframe is Jerry Kaplan's _StartUp: A Silicon Valley Adventure_

      https://www.goodreads.com/book/show/1171250.Startup

      the whole "embrace, extend, extinguish" thing shows up as documented by folks feeling its effects.

      thread
    5. WillAdamsDec 2023
      Jerry Kaplan's _StartUp_ is a classic which shows the dark underbelly of deal-making and press-release creation, and why we can't have nice things if they aren't being made so as to ensure the profit of a dominant player: https://www.goodreads.com/book/show/1171250.Startup

      Contrast it with: https://www.folklore.org/MacBasic.html

      and the early history of VisualBASIC (and wonder how things might have played out had the Mac had a nice development environment out the gate)

      and for management interactions see: https://www.joelonsoftware.com/2006/06/16/my-first-billg-rev...

      thread
    6. _448Jan 2022
      Startup[0]: A Silicon Valley Adventure by Jerry Kaplan

      Story of how and why Go Corporation failed. This startup was one of the early tablet computer maker.

      [0] https://www.amazon.com/Startup-Silicon-Adventure-Jerry-Kapla...

      thread

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