
In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.
1. Neuromancer - William Gibson
2. Snow Crash - Neal Stephenson
3. Hackers - Heroes of the Computer Revolution - Steven Levy
4. How to Measure Anything - Douglas Hubbard
5. Godel, Escher, Bach - Douglas Hofstadter
6. The Pragmatic Programmer - Andy Hunt and Dave Thomas
7. The Soul of a New Machine - Tracy Kidder
8. Code - Charles Petzold
9. The Shockwave Rider - John Brunner
10. Ambient Findability: What We Find Changes Who We Become Book - Peter Morville
11. Don't Make Me Think - Steve Krug
12. The Design of Everyday Things - Donald A. Norman
13. The Mythical Man-Month: Essays on Software Engineering - Fred Brooks
14. Decline and Fall of the American Programmer - Ed Yourdon
15. Cube Farm - Bill Blunden
16. The Philip K. Dick Reader
17. The Cuckoo's Egg - Clifford Stoll
18. The Prince - Niccolò Machiavelli
19. The 48 Laws of Power - Robert Greene
20. The Atrocity Archives - Charles Stross
21. Business @ the Speed of Thought: Using a Digital Nervous System - Bill Gates
I still keep that book near my bed and re-read sections of it from time to time. From even an avowed "Micro$oft" basher from back in the Slashdot days when the GatesBorg image was The Thing, I have to give the devil his due - B@TSOT is solid stuff.
Of course, you might ask "Why, mindcrime, why do you recommend a billg book so highly?" Fair question... I find it interesting for the vision that Gates lays out regarding how organizations should use technology to operate more efficiently. He leaned heavily on the analogy with the human autonomic nervous system back in those days, and was throwing around the term "Digital Nervous System[1]" a lot... and I think that that concept A. makes and lot of sense, and B. is still - after all these years - largely unfulfilled.
If you're in the business of software (at least the business of business software) I think the Gates book is still very inspirational and could seed some very interesting ideas, vis-a-vis technology in organizations.
[1]: http://en.wikipedia.org/wiki/Digital_Nervous_System
Other than that, my own list would include:
The Art of the Start - Guy Kawasaki
The Four Steps to the Epiphany - Steve Blank
The Lean Startup - Eric Ries
Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne
Crossing the Chasm - Geoffrey Moore
The 22 Immutable Laws of Marketing - Al Ries & Jack Trout
Positioning - Al Ries & Jack Trout
Repositioning - Jack Trout (with Steve Rivkin)
Differentiate or Die - Jack Trout (with Steve Rivkin)
Nineteen Eighty-Four - George Orwell
Fahrenheit 451 - Ray Bradbury
The Game - Neil Strauss
The Fountainhead - Ayn Rand
Atlas Shrugged - Ayn Rand
Four Steps to the Epiphany - Steve Blank
Business @ The Speed of Thought - Bill Gates
The Art of the Start - Guy Kawasaki
2000: Microsoft ordered to breakup by US Dept of Justice
2021: Bill Gates publishes book "How to Avoid Climate Disaster"
Late 2021: Divorce, affairs, and Epstein
One key question when opening any book: "Why did the author write this? Why now?"
