
Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry: Bruce Henderson, founder of Boston Consulting Group Bill Bain, creator of Bain & Company Fred Gluck, longtime Managing Director of McKinsey & Company Michael Porter, Harvard Business School professor Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.
I think ultimately what happened was most of what made them famous in the 60s, 70s, and 80s has largely become standard business practice. With the low hanging fruit gone they've moved onto laundering accountability and/or very expensive side-steps of corporate bureaucracy.
If you're at all curious, I'd recommend reading The Lords of Strategy by Walter Keichel, which a (albeit opinionated) history of the consulting practice.
[1]Overcoming the Five Dysfunctions of a Team
[2]The Wal-Mart Triumph: Inside the World’s #1 Company
[3]Guerilla Marketing
[4]The Lords of Strategy
[5]Influence: The Psychology of Persuasion
[6] The Four Obsessions of an Extraordinary Executive
[7]The Deming Management Method
[8]Creativity Inc.
[9]The Wisdom of Teams
[10]On Communication
[11]On Managing Yourself
[12]The Art of Facilitation
[13]Death by Meeting
[14]Good Business: Leadership, Flow, and the Making of Meaning
[15]Makers and Takers: The Rise of Finance and the Fall of American Business
1. https://www.amazon.com/Overcoming-Five-Dysfunctions-Team-Fac... 2. https://www.amazon.ca/Wal-Mart-Triumph-Inside-Worlds-Company... 3. https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strate... 4. http://www.amazon.com/gp/product/1591397820?ref_=cm_sw_r_awd... 5. http://www.amazon.com/Influence-Psychology-Persuasion-Revise... 6. https://www.amazon.com/gp/product/B000079XXQ 7. http://www.amazon.com/Deming-Management-Method-Mary-Walton/d... 8. https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Insp... 9. https://www.amazon.com/The-Wisdom-Teams-High-Performance-Org... 10. https://www.amazon.com/Communication-featured-Necessary-Pers... 11. https://www.amazon.com/Managing-Yourself-Measure-Clayton-Chr... 12. https://www.amazon.com/Art-Facilitation-Essentials-Meetings-... 13. https://www.amazon.com/Death-Meeting-Leadership-Solving-Busi... 14. https://www.amazon.com/Good-Business-Leadership-Making-Meani... 15. https://www.amazon.com/Makers-Takers-Finance-American-Busine...
Naturally they are both vying for leverage. To borrow a line from The Lords of Strategy, "the key way to think about competitive advantage is to think about how to design ecology in such a way to achieve goals you’re trying to pursue" [1].
Apple monetises device sales. It fiercely protects those sales by ensuring everything one does in its ecosystem is done through its devices. That fortification gives it more freedom with user data, which it can play against Google by encrypting and anonymizing its users' activity.
Google, on the other hand, monetises its access to user data. It fiercely protects that access by ensuring everything one does in its ecosystem runs through its servers. That fortification gives it more freedom with devices and standards, which it can play against Apple by encouraging modularity, adaptability, and customisation.
[1] http://www.amazon.com/The-Lords-Strategy-Intellectual-Corpor...
