
Invisible Ink is a helpful, accessible guide to the essential elements of the best storytelling by award-winning writer/director/producer Brian McDonald. Readers learn techniques for building a compelling story around a theme, engaging audiences with writing, creating appealing characters, and much more.
Few observations: 1) it says for noj-fiction, but I think the trunk analogy is even more prescient in fiction. The Invisible Ink by Brian McDonald basically just hammers on this over and over again: know what you want to say and say it. 2) the author does not say it directly, but it is obvious that he learned to write the right way: by reading. You must read to be able to write. Just going througha few writing manuals won’t do, you must go the woods to find trees kemosabe. Fell in love with an author. Read all types of texts. Good writing is good writing.
Of all the concepts in my comment above, the one it covers most in-depth is "theme" (the book calls it "armature," but same idea).
The main argument of the book is that storytelling is an evolved survival mechanism, and that every great story conveys a single piece of survival information (think the morals of Aesop's fables).
Every other technique discussed in the book is built atop that fundamental truth, and exists to help the storyteller prove that piece of survival information.
[1] https://www.amazon.com/Invisible-Ink-Practical-Building-Reso...
Brian also hosts a podcast on storytelling, You Are a Storyteller. https://writeinvisibleink.com/episodes/
In fact, I recall a Pixar writer said it was one of his favorite books.
Actually, I found it (same blog):
https://www.aerogrammestudio.com/2013/03/22/the-story-spine-...
Apparently the author claims neither he nor Pixar came up with it.