
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"
In short it talkes about 5 qualities of a good name and 7 qualities of a bad name.
IMO name Qovery for sure touches on 1 bad quality:
* spelling challanged - que-overy, it should be pronounced Covery right?
After some time, it doesn't sound that bad, it's just that this Q and o look unnatural next to each other. BTW. Alexandra ripped apart people saying "Google" is a good name - no it isn't :) we just got used to it
For me, what would matter is the status of the name, and not the domain. You say it's quite popular and most extensions are taken - why use it then? It will diminish your chances for standing out and having a memorable brand.
If your name is unique, is a good fit, specific for your space, not trademarked etc., then great! But in that case you are fine with any extension. getting "getbrandname.com" instead of "brandname.app" won't make or break your project.
If your name doest not fit the above criteria, pick a different one. Go wild, go bold. I suggest the book 'hello my name is awesome' (bad title, but on-point, actionable content) if you go ahead.
