The ultimate marketing plan

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1. davemel37Feb 2015
   Some Iconic Business Books I loved and are Worth Reading IMHO.

   Use Your Noodle and Get The Boodle (aka Think and Grow Rich by Napolean Hill - that was his proposed but rejected title), Influence, The Psychology of Persuasion by Robert Cialdini, Be My Guest - Conrad Hilton Autobiography, Benjamin Franklin's Autobiography, The Success System That Never Fails - W. Clement Stone, Winning Through Intimidation - Robert Ringer, Scientific Advertising - Claude Hopkins, The Ultimate Marketing Plan - Dan Kennedy, How to Win Friends and influence People - Dale Carnegie, The Psychology of Intelligence - CIA Manual - Richard Heuer https://www.cia.gov/library/center-for-the-study-of-intellig... ,

   There are literally thousands of books worth reading, but the above are the ones I found to be the most enlightening.

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2. davemel37May 2014
   I would start first and foremost with mastering analytics. All other strategies will fall into place when you have accurate data to measure your impact.

   If there is only one website you ever visit to learn marketing it should be Occams Razor by Avinash Kaushik. http://www.kaushik.net/avinash/

   If you want the fundamentals, read some of Dan Kennedy's books like The Ultimate Marketing Plan.

   Good Luck.

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3. mindcrimeAug 2013
   Tips? Not as such, since I don't know anything about you or your business. But I can share some reading suggestions - things that helped me and that I consider valuable:

   The Four Steps to the Epiphany - Steve Blank

   The Art of the Start - Guy Kawasaki

   The Lean Startup - Eric Ries

   Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne

   Crossing the Chasm - Geoffrey Moore

   The 22 Immutable Laws of Marketing - Al Ries & Jack Trout

   Positioning - Al Ries & Jack Trout

   Repositioning - Jack Trout (with Steve Rivkin)

   Differentiate or Die - Jack Trout (with Steve Rivkin)

   The Ultimate Marketing Plan - Dan S. Kennedy

   The Ultimate Sales Machine - Chet Holmes

   All Marketers Are Liars - Seth Godin

   The Purple Cow - Seth Godin

   And add in one generic "Marketing 101" textbook. Find something at a used bookstore or order used on Amazon. Something like this, or similar:

   http://www.amazon.com/gp/offer-listing/0132177153/ref=sr_1_4...

   I guess there actually is a tip embedded in all that... "learn as much as you can about marketing". I'm still learning myself, and I've only learned enough to have a vague notion of how much I don't know, but I've gained a real appreciation for the importance of this stuff.

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4. mindcrimeJul 2013
   I'm not sure if the fact that it's a game changes anything or not as I don't play in that space myself. But just in terms of marketing in general, some of the essentials include:

   The 22 Immutable Laws of Marketing - Al Ries & Jack Trout

   Positioning - Al Ries & Jack Trout

   Repositioning - Jack Trout (with Steve Rivkin)

   Differentiate or Die - Jack Trout (with Steve Rivkin)

   The Ultimate Marketing Plan - Dan S. Kennedy

   The Ultimate Sales Machine - Chet Holmes

   All Marketers Are Liars - Seth Godin

   The Purple Cow - Seth Godin

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5. davemel37Mar 2012
   A lion Met a Tiger As They Drank Beside a pool

   Said the tiger, "Tell me why You're roaring like a fool."

   "That's not foolish," said the lion With a twinkle in his eyes

   "They call me the king of all the beasts Because I advertise!"

   A rabbit heard them talking And ran home like a streak

   He thought he'd try the lion's plan, But his roar was just a squeak.

   A fox came to investigate - Had luncheon in the woods.

   Moral: when you advertise, my friends, Be sure you've got the goods!

   (I saw this poem in Dan Kennedy's book Ultimate Marketing Plan which he attributed to anonymous.)

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6. mindcrimeApr 2011
   What I've read recently (and recommend):

   1. The Four Steps to the Epiphany - Steve "@sgblank" Blank

   2. Built To Last - Jim Collins

   3. (re-read) Crossing the Chasm - Geoffrey Moore

   4. Positioning - Al Ries & Jack Trout

   5. Differentiate or Die - Jack Trout with Steve Rivkin

   6. The 22 Immutable Laws of Marketing - Al Ries & Jack Trout

   Reading Now:

   1. Repositioning - Jack Trout with Steve Rivkin

   2. Enterprise 2.0 - Andrew McAfee

   Queued Up to Read:

   1. Create Marketplace Disruption - Adam Hartung

   2. Seeing What's Next - Clayton Christensen, Scott Anthony & Erik Roth

   3. The Ultimate Marketing Plan - Dan S. Kennedy

   4. Rethink, Reinvent, Reposition - Leo Hopf & William Welter

   5. Only The Paranoid Survive - Andy Grove

   6. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne

   7. The Power of Unfair Advantage - John L. Nesheim

   8. Product Lifecycle Management - Michael Grieves

   9. Marketing High Technology - William Davidow

   10. Open Innovation - Henry Chesbrough

   11. Product Strategy for High-Technology Companies - Michael McGrath

   12. Living on the Fault Line - Geoffrey Moore

   13. Inside the Tornado - Geoffrey Moore

   14. The Chasm Companion - Paul Wiefels

   15. Getting to Plan B - John Mullins & Randy Komisar

   16. Business Model Generation - Alexander Osterwalder & Yves Pigneur

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