Name: Enchantment
ISBN: 9781591843795

Enchantment

business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled... A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.?? A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.?? A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss.

What Hacker News says

cleverjakeJun 2012

Heres a few ive read int he last month or two that I enjoyed on some level

Technopoly - http://www.goodreads.com/book/show/79678.Technopoly: the author puts forth the argument that technology isn't always good, and may replace parts of our life that are more beneficial. I don't agree with a lot o the points, but it was fascinating to see technology from a very different view point than I see it in.

Turing's Cathedral - http://www.goodreads.com/book/show/12625591-turing-s-cathedr...: A terribly named book, since it barely mentions Turing (its focus is John von Neumann and his team). It does, however, give a reallly well documented look into the stone age of digital computing.

Cluetrain Manifesto - http://www.goodreads.com/book/show/81195.The_Cluetrain_Manif...: Its been a long time since I read this originally, but I reread it again recently. If you haven't before, you should. Mostly about running a company online.

Enchantment - http://www.goodreads.com/book/show/9895917-enchantment: I like Guy Kawasaki's books. This one is a bit less focused on startup/tech, more on how you interact with people (both as a person and as a brand).

Racing the Beam - http://www.goodreads.com/book/show/5435210-racing-the-beam: A deeeeeeep dive on the atari system. Literally discusses how the controllers manipulate the bits in memory to do different actions.

Checklist Manifesto - http://www.goodreads.com/book/show/6667514-the-checklist-man...: A surgeon made a study to see how much the health care industry could be improved by having a checklist before preforming common tasks (hands are washed, patient is correct patient, etc). Phenomenal results, with really interesting implications as to human nature and expectations.

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fcardinauxDec 2011

"Enchantment", by Guy Kawasaki

"Rework", by Jason Fried and David Heinemeier Hansson

"Web Design for Developers", by Brian P. Hogan

"Scalability Rules", by Martin L. Abbott and Michael T. Fisher

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pedalpeteFeb 2011

Has anybody else noticed the cost difference between physical books and kindle books on Amazon seems to have shrunk significantly?

As an example, Guy Kawasaki's book Enchangement is more expensive as an e-book than a physical book. http://www.amazon.com/Enchantment-Changing-Hearts-Minds-Actions/dp/1591843790/ref=sr_1_1?ie=UTF8&s=books&qid=1298425537&sr=1-1

Was this inevitable?? Do you think we will likely continue to see an increase in the price of e-books?

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