
A humorous book that takes a look at some of the most influential marketing and business philosophies since the 1980s and, through the dark glass of hindsight, provides an educational and entertaining examination of why they didn't work for many companies.
Do you have others to recommend?
Another great book is “Fire in the Valley: The Making of The Personal Computer” (Second Edition) 2nd Edition by Paul Freiberger (Author), Michael Swaine (Author)
And I like as well a book from Merrill Chapman. “In search of stupidity: Over Twenty Years of High Tech Marketing Disasters”.