OK Go
1 HN recommender · recommended in 3 months, 2016–2026
4:13 · 35M views · Nov 24, 2016
OK Go's music video for The One Moment, in collaboration with Morton Salt. It is a choreographed real-time scene that took about 4.2 seconds to film and is shown slowed down to the length of the song.
Cited as an example of ambitious video art and of a slow-motion real-time shot.
4 comments from Hacker News
A number of their music videos are quite creative: * in a zero-G plane: [LINK] * one-take (?) on electric unicycles: [LINK] * 4.2s real-time scene with the footage slowed down to 4 minutes: this video * Chevrolet-sponsored video where they use a moving car as an instrument: [LINK]
> You either get the symbolism of "let's crush all remaining vestiges of creative culture" or you don't. Correction: you either choose to believe that's the symbolism, or you don't. I "get" it, intellectually, but I don't think that was the intent of the advertiser, nor do I think it's the obvious interpretation of the ad. The obvious interpretation, to me, was "hey, we can piggyback on this hydraulic press channel meme and sell iPads!" Tellingly, few people care that the hydraulic press channel exists, despite actually crushing all sorts of stuff [1]. See also: the viral "does it blend?" ads [2], and any number of music videos or performances where instruments are destroyed [3] (practically a meme unto itself), etc. [1] including instruments (listen to the guitar 'scream' under the press!): [LINK] [2] they blended a skeleton! oh, the symbolism! [LINK] [3] boom go the guitars (this, apparently, was not the one moment that mattered): this video
Anybody know of a mirror? Facebook won't let me through :( Edit:: found this video Bafflingly, a search on YouTube for 'OK go the one moment' didn't turn this up for me. Bunch of ripped songs came up though. Edit 2: Ah, it's 'unlisted'. Also, I've read a few of the comments on the youtube video, so you don't have to. It's still the worst bit of the internet.
this video How about OK Go exploding tons of guitars? Making video art is more than a legitimate reason to destroy props. This feels like a silly discussion.