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    Episode

    How to Get People to Say Yes | Ryan Serhant

    The Knowledge Project · Oct 13, 2026 · 56 min
    Episode page

    Ryan Serhant is a real estate broker, founder of SERHANT., and star of Bravo’s Million Dollar Listing New York and Netflix’s Owning Manhattan. He explains how to sell without making people feel sold to: build a connection, help first, and earn the right to ask. He also breaks down the psychology of attention and persuasion, showing how to get people's attention, hold it, and turn it into…

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