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    Artwork for The Gray Area with Sean Illing
    Episode

    Why TikTok matters

    The Gray Area with Sean Illing · Sep 29, 2025 · 1 h 04 min

    This week, Sean talks with Emily Baker-White, author of Every Screen on the Planet, about why TikTok feels uniquely addictive, how it turned social media into a push-not-pull entertainment feed, and what happens when human editors inside the company can override the algorithm. A few days after they spoke, TikTok was in the headlines again. So they jumped on a follow-up call to unpack the latest…

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