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    Artwork for The a16z Show
    Episode

    What Makes a Consumer AI Product Stick? | Josh Elman

    The a16z Show · Sep 19, 2026 · 1 h 00 min
    Episode page

    a16z Partner Josh Elman joins Ollie Forsyth on New Economies to discuss the next wave of consumer AI and what separates a product people try once from one that becomes part of their everyday lives. Josh argues that getting attention has actually become easier, but getting consumers to stick is harder than ever. He explains what he looks for in consumer products, why the best ones start with a…

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