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    Artwork for The a16z Show
    Episode

    The Two Ways to Sell AI: Lighthouse or Landgrab?

    The a16z Show · Aug 13, 2026 · 45 min
    Episode page

    Elena Burger is joined by a16z's Andy McCall and Joe Schmidt to break down two very different ways AI startups can go to market: the lighthouse and the landgrab. Should founders win a handful of marquee customers whose credibility unlocks an entire industry, or move quickly across a broad market where the ROI already speaks for itself? Drawing on Joe's Lighthouse or Landgrab framework and Andy's…

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