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    Artwork for How I Built This with Guy Raz
    Episode

    Thrive Causemetics: Karissa Bodnar. How a Beauty Business Made Millions for a Mission

    How I Built This with Guy Raz · Sep 7, 2026 · 52 min

    Karissa Bodnar had a dream job at L'Oréal when a close friend died from cancer at age 24. It shook her up and made her reassess what she really wanted to do with her life. The answer? Build her own beauty business with a mission of “giving back.” The problem? Nobody seemed to want to carry her products. She pitched Sephora, Nordstrom, Ulta, and others—and kept hearing no. She stuck it out…

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