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    Artwork for Decoder with Nilay Patel
    Episode

    Inside the big business of the creator economy, with Ali Berman and Raina Penchansky

    Decoder with Nilay Patel · Jul 6, 2026 · 1 h 08 min

    Today I’m talking with Ali Berman and Raina Penchansky, who run the Creators Division at United Talent Agency. UTA is an enormous talent agency, and Ali and Raina's creators division represents some of the biggest creators and influencers in the world. So I really wanted to know how Raina and Ali identify up-and-coming talent, how they work with that talent to build durable businesses, and what…

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