Episode
SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed
How I Built This with Guy Raz · Dec 22, 2025 · 1 h 28 min
For decades, snack companies believed Americans wanted everything sweeter. More sugar. More chocolate. More indulgence. But what if that assumption was wrong? In this episode, a mother-daughter team set out to make a sleeker version of a chocolate almond— and nearly lose everything in the process. Val Griffith was a longtime TV producer in Seattle. Her daughter Breezy was bouncing between…