Name: Blue ocean strategy
ISBN: 9781591396192

Blue ocean strategy

Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.[2] An expanded edition of the book was published in 2015, while a sequel entitled Blue Ocean Shift was published in 2017.

What Hacker News says

loxiasAug 2023

I also liked "Never Split the Difference", I rarely read and enjoy books in that category.

Related, I got a lot out of "Blue Ocean Strategy", though that was more than a decade ago.

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weisbaumMar 2023

Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim has not been mentioned here and is an amazing read, and very well regarded by a lot of high profile folks.

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achenatxMar 2023

I like books that are actionable. Lots of books are inspirational but not that useful (e.g. crossing the chasm). I run a curriculum in my company which uses a few books I have read over the years.

emyth revisited (how to think about and structure an org)

getting to yes (negotiation)

influence the psychology of persuasion (negotiation)

spin selling (enterprise sales, supplanted by sandler)

You cant teach a kid to ride a bike at a seminar (sandler sales)

5 dysfunctions of a team (one of the best leadership books)

first break all the rules (management)

accounting for dummies

purple cow (differentiation)

blue ocean strategy (differentiation)

traction (strategy/operations)

rocketfuel (strategy/operations)

for professional services:

managing the professional services firm

getting naked

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nprateemDec 2021

I don't mean spending time on marketing as in advertising, I mean market research, segmentation, positioning... The things you should do before you write any production code if possible.

I hear Blue Ocean Strategy is a good book to help find a vacant position.

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ternausOct 2020

With all my respect, the post looks like BS and leads to bad strategies.

Good books on the topic:

- Blue Ocean strategy: https://www.goodreads.com/book/show/23627395-blue-ocean-stra...

- Good Strategy Bad Strategy: The Difference and Why It Matters: https://www.goodreads.com/book/show/11721966-good-strategy-b...

I would say, that for good strategy you need:

[1] Understand what is happening in the market, why competitors are doing well / not doing well.

[2] Guiding policy. How to address company's issues from 1. or how to differentiate from the competition.

[3] A set of coherent actions to implement [2].

Hypothesis about future are important, but it is only a small part of the strategic thinking.

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boboshaAug 2020

Related: I highly recommend The Blue Ocean Strategy[1]. I suspect what you are looking for is the Blue Ocean market space, not necessarily the "least competitive". As others have pointed out, if a sector lacks multiple entrants, it is almost always with very good reason.

[1] https://learn.blueoceanstrategy.com

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