
One of USA Today's Best Business Books of 2008—now updated with a new chapter It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions. This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.
"In the 1998 interview with Fortune, Jobs said that he looked to his hero Bob Dylan for inspiration. One of the things that Jobs admired about Dylan was his refusal to stand still. Many successful artists at some point in their careers atrophy: they keep doing what made them successful in the first place, but they don't evolve. "If they keep on risking failure, they're still artists," Jobs said. "Dylan and Picasso were always risking failure.""
-The Wolf of Wall Street by Jordan Belfort - hilarious
-Inside Steve's Brain
-Paypal Wars - old book but still very informative and relevant
-Viral Loop by Adam L. Penenberg
"Inside Steve's Brain" - Great book on the history of Apple, and the inner workings of the company and the philosophy.
"Never Eat Alone" by Keith Ferrazzi on the importance of networking and building relationships.
"Trade-Off, Why Some Things Catch On, and Others Don't"
"The Pixar Touch" Great history of Pixar and how they came about.
"Call me Ted" - Ted Turner's autobiography
"How the Mighty Fall" Jim Collins
Yes, Bill Gates and Steve Jobs both betted on the personal computer. And those were the right decisions, and they knew it. But how many times have they created stupid, failed products? Microsoft Bob? The Apple Cube? These guys appear like they know everything they should always be working on, but they've gone through years of trial and error with various approaches. They have been around the block.
I would say both of these guys are so dedicated that they may not necessarily have the "right" idea, but they constantly tweak their ideas. Jobs successfully launched Pixar. Doesn't that make you wonder that having the types of traits that he does would make you successful in virtually anything you do in life? By the way, he has a very specific set of traits about him that allow him to see such consistent success. I recommend picking up "Inside Steve's Brain."
You don't know what's right. Zuckerberg launched failed businesses before Facebook. I know a lot of millionaire entrepreneurs who failed at 6 or 7 startups before they got it right. How does the saying go on the bicycle? You can't move forward if you're standing still, and you can't change directions until you're moving forward.