
Blockquote "The Innovation Game has changed..." Companies that don't innovate die. This is one certainty your company faces in this complex world. But how should your company innovate? Rather than relying entirely on internal ideas to advance the business, open innovation leverages internal and external sources of ideas. Rather than restricting innovations to a single path to market, open innovation inspires companies to find the best business model - whether that model exists within the firm or with an external one. Based on the author's extensive field research, academic study, and professional experience Open Innovation calls for revolutionary organizing principles for managing research and innovation. Through rich descriptions of the innovation processes of Xerox, IBM, Procter & Gamble, and other firms (Intel etc.), Chesbrough shows you the principles of open innovation in practice. This highly acclaimed book shows how open innovation can unlock true value in your company's ideas and technologies. Henry Chesbrough is adjunct professor at the Haas School of Business at the University of California, Berkeley. Blockquote [From the blurb]
1. The Four Steps to the Epiphany - Steve "@sgblank" Blank
2. Built To Last - Jim Collins
3. (re-read) Crossing the Chasm - Geoffrey Moore
4. Positioning - Al Ries & Jack Trout
5. Differentiate or Die - Jack Trout with Steve Rivkin
6. The 22 Immutable Laws of Marketing - Al Ries & Jack Trout
Reading Now:
1. Repositioning - Jack Trout with Steve Rivkin
2. Enterprise 2.0 - Andrew McAfee
Queued Up to Read:
1. Create Marketplace Disruption - Adam Hartung
2. Seeing What's Next - Clayton Christensen, Scott Anthony & Erik Roth
3. The Ultimate Marketing Plan - Dan S. Kennedy
4. Rethink, Reinvent, Reposition - Leo Hopf & William Welter
5. Only The Paranoid Survive - Andy Grove
6. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne
7. The Power of Unfair Advantage - John L. Nesheim
8. Product Lifecycle Management - Michael Grieves
9. Marketing High Technology - William Davidow
10. Open Innovation - Henry Chesbrough
11. Product Strategy for High-Technology Companies - Michael McGrath
12. Living on the Fault Line - Geoffrey Moore
13. Inside the Tornado - Geoffrey Moore
14. The Chasm Companion - Paul Wiefels
15. Getting to Plan B - John Mullins & Randy Komisar
16. Business Model Generation - Alexander Osterwalder & Yves Pigneur