Name: It's not how good you are, it's how good you want to be
ISBN: 9780714843377

It's not how good you are, it's how good you want to be

It's Not How Good You Are, It's How Good You Want to Beis a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

What Hacker News says

diogomartfMar 2017

I forgot to mention that most of the books I bought are used. They are a lot cheaper sometimes and are in perfect conditions. The last one I've bought, "It's Not How Good You Are, It's How Good You Want to Be" by Paul Arden cost me only 0.01 pounds(without shipping). It is used but like new. Awesome purchase

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carlsednaouiJan 2012

I would also add:

Rework

It's not how good you are, it's how good you want to be

Thank You Economy

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tiffaniMay 2010

A page straight out of "It's Not How Good You Are, It's How Good You Want to Be." Bought that a long time ago and betting it'd make for a good re-read thanks to this reminder.

http://www.amazon.com/dp/0714843377

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nailerDec 2008

Ogilvy on Advertising. It's the Kernighan and Ritchie / TAOCP of advertising.

http://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X...

David Ogilvy came up with a lot of the ideas, terminology and concepts of modern ad compaigns. He's also the one who said "The consumer is not a moron, she is your wife." - a truth that technical people are often slower to pick up than the rest of the population.

And this gem: "Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure."

Ogilvy also coined a hundred slogans you know - 'only Dove is one quarter moisturizing cream'. His surname's already in your spell checker.

If you're interested in examples of inspiring communication created by advertising experts, check our Paul Arden's works, such as 'It's not how good you are , it's how good you want to be'. http://en.wikipedia.org/wiki/David_Ogilvy

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ed209Apr 2011

'Success is going from failure to failure with no loss of enthusiasm.' Winston Churchill

'There are no short cuts to any place worth going.' Beverly Sills

'If everything seems under control you're not going fast enough.' Mario Andrretti

'To become a champion, fight one more round.' James Corbett

via It's not how good you are, it's how good you want to be by Paul Arden

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