
Third wave keeps multidimensional perspectives Its for every human being, to read: students, teachers, Doctors, Engineers, Lawyers,sociologist, Economist,IT managers, sales personnels, and whosever can read and understand this Bible.
See Alvin Toffler’s “Third Wave” for more detailed treatment.
The Third Wave by Alvin Toffler, the sequel to Future Shock. I was a nuclear trained engineer in the Navy. This book convinced me not to pursue a career in nuclear power after the Navy, which was the standard career path for guys like me, because it was "Second Wave." The Third Wave was information technology, which I pursued despite having no training in it.
At the height of my success, "The Arrangement" by Joni Mitchell made me realize that money hadn't made me happy and pursuing more was not something I wanted to do.
You could have been more
Than a name on the door
On the thirty-third floor in the air
More than a credit card
Swimming pool in the backyard
While you still have the time
You could get away and find
A better life, you know the grind is so ungrateful
Racing cars, whiskey bars
No one cares who you really are(I am Russian, libertarian, and keep some interest in Cold War history. By the way, Toffler authored amazing books; if you haven’t read “Third Wave” yet, you totally should. It was finished in 1980 and it completely describes the future of today: from societal anxiety from Silicon Valley automation to the rise of Trumpism. I was really impressed.)
In The Third Wave he provides a historical context and background for the evolution of technology and it's impact on society; In Future Shock he talks about the growing pains as technology enables the individual to do things the group (government, education, business) could only do before; In Powershift he discusses the shift in power from those at the top to the individual; In Revolutionary Wealth he discusses the new producer-consumer business models.
If you look at social media and businesses such as YouTube, Kickstarter and Patreon they are the future, and traditional businesses can only survive by embracing and capitalizing on their value to these new models, or by clinging to the old models as they die off which means Disney buying up as much content as possible as distribution costs drop and channels approach infinity. They are trying to lock up as much popular content as they can for the built in audience and brand because they are a goliath that can't compete with an army of Davids.
This has all happened before, all you have to do is look at the history of print, live performances, radio, television, cable, even web portals. It's a predictable cycle of growth and consolidation with an existing system as it spawns new systems independent of but predicated upon the systems that came before it. Marshall McLuhan spoke a lot about such things as well as Neil Postman.
