Revolutionary wealth
Social analysts Alvin and Heidi Toffler turn their attention to the revolution in wealth now sweeping the planet. This book is about how tomorrow's wealth will be created, and who will get it and how. But 21st-century wealth, they argue, is not just about money, and cannot be understood in terms of industrial-age economics. They write about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our "third job"--the unnoticed work we do without pay for some of the biggest corporations. In earlier work, they coined the word "prosumer" for people who consume what they themselves produce. Here they expand the concept to reveal how many of our activities--parenting, volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council--pump "free lunch" from the "hidden" non-money economy into the money economy that economists track.--From publisher description.
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- Toffler made predictions about culture and society, not tech. He "predictions" were about about the impact of tech on the systems of society and culture as dictated by the major waves of tech evolution since the dawn of man. The Third Wave outlines the waves of history, Future Shock is about the friction of assimilating to rapidly changing tech and culture, Powershift is about the shift in power from a top down system to a producer-consumer system due to decentralization and Revolutionary Wealth is about the revolution where new business and economic models emerge such as patreon, bitcoin and the Gig economy. I recommend all of these books as they outline a framework for understanding the nature of the technological imperative.
- "Revolutionary Wealth", by Alvin and Heidi Toffler.
- I just want to recommend people read the Alvin Toffler quadrilogy as he described decades ago the changes that would take place due to technology.
In The Third Wave he provides a historical context and background for the evolution of technology and it's impact on society; In Future Shock he talks about the growing pains as technology enables the individual to do things the group (government, education, business) could only do before; In Powershift he discusses the shift in power from those at the top to the individual; In Revolutionary Wealth he discusses the new producer-consumer business models.
If you look at social media and businesses such as YouTube, Kickstarter and Patreon they are the future, and traditional businesses can only survive by embracing and capitalizing on their value to these new models, or by clinging to the old models as they die off which means Disney buying up as much content as possible as distribution costs drop and channels approach infinity. They are trying to lock up as much popular content as they can for the built in audience and brand because they are a goliath that can't compete with an army of Davids.
This has all happened before, all you have to do is look at the history of print, live performances, radio, television, cable, even web portals. It's a predictable cycle of growth and consolidation with an existing system as it spawns new systems independent of but predicated upon the systems that came before it. Marshall McLuhan spoke a lot about such things as well as Neil Postman.
- The writers and commentators of today tend to fall into niche categories or just write fiction. There is Nicholas Carr's and Douglas Rushkoff. The latter even wrote a book called Present Shock.
Most people I can think of are also of the past such as Vinge, Marshall McLuhan or Freeman Dyson (who came up with the idea of the Dyson sphere, not the vacuum) who were also brilliant. McLuhan is a joy to read or listen to. He has several interviews on YouTube.
Esther Dyson (Freeman's daughter) and Nicholas Negroponte were others I read growing up along the lines of Toffler. I remember the latter's Being Digital as being profound at the time but passe in today's world since all of the marvels of the future he talks about came to fruition. Negroponte also came up with the One Laptop Per Child which lost it's relevance in a world of smartphones.
Others I thought of were Neal Stephenson (his non-fiction works are awesome, especially In the Beginning... was the Command Line and that book-long article he wrote for Wired about wiring Cambodia). Stephenson's fiction is great too and puts William Gibson to shame when it comes to cyberpunk, but Gibson wrote his prior to the PC era. Rudy Rucker was also quite good at the time but his best non-fiction works such as Infinity and the Mind (a must read for you math geeks) are out of print. I also liked The Tao of Physics by Fritjof Capra a lot growing up.
I looked on Goodreads for authors that are similar to Toffler and while I recognized a couple of them I didn't see anyone worth mentioning.
Toffler's works were mostly dated after the mid 2000's, but predicted the consumer as producer (pro-sumer) culture we live in today and Revolutionary Wealth described how we would make a living with services like Patreon and GoFundMe in such a society.
I recommend everyone read The Third Wave. It provides great historical context for the present machinations of society, the media, and the political machine controlling the masses. Powershift discuss the shift of power to the masses and is also good if you like the idea of the death of the establishment.
Other people that come to mind are Nicholas Carr, Douglas Rushkoff, and Ray Kurzweil.
- This post kind of reminds me of a book I read about 10 years ago. "Revolutionary Wealth" by Alvin Toffler:
http://en.wikipedia.org/wiki/Revolutionary_Wealth
AFAICR in this book, the third revolution is referred to as "The revolution of knowledge" and I think it better describes how and what has changed during the past... 20 years.
Great book by the way. I think it was where I read for the first time a good perspective of how 3d printers could play an important role in the near future.
