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    Cover of The Paradox of Choice

    The Paradox of Choice

    Barry Schwartz, Ken Kliban · 2004

    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more.Whether we’re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented.We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.In The Paradox of Choice, Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being.

    Psychology & Behavior
    Open LibraryAmazon
    Stats for nerds
    44recommend
    108mentions
    93people
    2007–2026years
    47% recommend51% neutral2% critical

    Mentions per year

    20072009201120132015201720192021202320252026

    What Hacker News says

    1. garethspriceJun 2026
      The book "The Paradox of Choice" led me to using Wirecutter and Consumer Reports in recent years - if it's not something I care that much about, I will just buy whatever their top recommendation is without second thought. The cost of the subscriptions pays for a human to wade through all the junk and select something that is at least adequate for the job, and is cheap compared to the effective hourly rate of having to search through mountains of junk.

      For more niche stuff, Reddit groups like BIFL and seeing what niche hobby groups coalesce around is helpful for me. Which I suppose is the same reversion to word-of-mouth expertise when, as you said, brand and price are degraded signals.

      thread
    2. blastonicoJun 2024
      The problem is that there's no Linux. The Average Joe cannot download Linux from Linux.com.

      He will waste hours, maybe days learning about different distributions, window managers, packaging, etc. This is true even for experienced professionals. It's demotivating IMHO.

      There's a book named "The Paradox of Choice", it gives a good psychological overview of this topic. No distribution is ready to compete against Windows

      thread
    3. hinkleyNov 2021
      > Not a bad idea in and of itself, but screw hover effects.

      Article title implies inline images as a 'preview' but delivers tooltips.

      Thumbnails would be better still.

      Let me double down by saying: if your selection page has so many entries that thumbnails make the design unworkable, then you have too goddamned many options for people to choose from.

      Go re-read The Paradox of Choice, come back and start bundling some of your options up.

      thread
    4. BaeocystinOct 2020
      I don't think it's strange at all to claim a less-powerful system can be more fun that a more-powerful one. There's something to be said for systems that are simple enough that you can, with some effort, hold the whole machine in your head, so to speak. That was the feeling I got with my C=128. Anything much past that, and you have to resort to simplifications. Which is fine, but may be less satisfying, depending on what you were getting out of it in the first place. Getting really in to the edges of JavaScript on its own is a very different feeling than getting in to the edges of the system-as-a-whole, right? Barry Schwartz' The Paradox of Choice gets in to this to some degree, and is an interesting read.
      thread
    5. overcastAug 2020
      Minimalist menus would be the best thing to happen to most of restaurants. My favorite places are single page , single sided, list of perfected dishes. Especially the ones that change it up every couple of weeks. Less is more. I suggest anyone interested in that concept read "The Paradox of Choice". Too many options leads people to be overwhelmed and miserable by their choices.
      thread
    6. anujdeshpandeMay 2020
      I feel you - have felt something similar before. It helps me to deal with a thing like this by understanding what I am going through via someone else's words. Preferably some kind of an expert.

      There is a book called Paradox of Choice[0] on this topic. Author has a couple of videos about the book as well [1].

      0 - https://en.wikipedia.org/wiki/The_Paradox_of_Choice 1 - https://www.youtube.com/watch?v=Iy8R5TZNV1A

      thread

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